Radio Yorkshire going online only & Fix Radio estimates audience figures

DigitalAudioWorks Story of the Week

Spotify’s 2018 Goals marketing campaign

Last year, Spotify tapped into its data troves for a clever marketing campaign. This year, it’s back in action, all themed around resolutions for 2018. The push is dubbed “2018 Goals,” and it again highlights some of the unusual factoids and data points from Spotify listeners. The campaign was developed and executed in-house and covers 18 markets.

RAIN News


Industry News Stories

Radio Yorkshire to cease DAB broadcasting

West Yorkshire based Radio Yorkshire is coming off DAB and going online only. The station is located opposite Leeds United FC and covers football and Rugby League matches.

Radio Today

Radio wins at the Campaign Big Awards

Two radio ads have won three awards at the 2017 Campaign Big Awards. The ‘Best of the Best Radio’ category was won by Grey London for their ad Gin Lane for Tate Britain. AMV BBDO’s radio spot Keys – Nice Problems to Have won in the Media & Entertainment category.

RadioCentre

Fix Radio claims audience of 25,000 listeners

The station has announced its first estimated audience figures after just six months on-air.Travis Perkins and sealant company CT1 are co-sponsoring Kicking Off, the daily lunchtime sports and music show presented by Paul Burrell.

Radio Today


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