Brand Integration

Brand Integration utilises radio’s strengths outside the commercial break. It delivers our clients outstanding results, achieving cut through and standout campaigns that are integrated with stations’ programming.

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Through brand integration, the client can engage with the listener (their customer) on a one-to-one level, whilst also achieving that all-important station endorsement.

Brand Integration allows advertisers to get close to the station editorial and content, creating natural, uninterrupted and relevant dialogue with listeners. Radio has always been a trusted medium and can deliver creative solutions and partnerships, building on this relationship in a way that no other media can.

The main opportunities are:
Promotions, Sponsorships, Advertiser-funded Programming, Broadcast PR, Station Appearances / Off-site Activity, Editorial Competitions and Bespoke Client-led Content – both on-air and online and through a station’s social media channels. See our Glossary for more Brand Integration terms.

Have a look through our case studies with accompanying audio to find out what’s possible with Brand Integration, or contact Katie Gilbert KatieG@radioworks.co.uk for more information.

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