brand integration

Broadcast PR

Broadcast PR allows you access to both BBC and Commercial radio stations via a scheduled live or pre-recorded interview.

sample

If an advertiser has a strong, newsworthy story we can plan a campaign schedule to reach the target market, detailing the best broadcasters (BBC and Commercial) for the story. The story is pitched to programme editors and producers and a spokesperson is sourced to conduct the interview.

The spokesperson will be positioned as an industry expert and given the opportunity to talk to millions of listeners across the UK via interviews.

If there is not an obvious news hook, we can create an angle by commissioning relevant research on behalf of the advertiser.

Struggling to imagine what this would look/sound like?

Have a look at this example.

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Call us to plan your campaign

0207 907 0670

The RadioWorks Group