In-car Radio Listening

Hands up if you are one of those people that turn up the radio and sing along to your favourite tunes whilst driving? Don’t be shy! We all do it!

As Michael Hill, from Radioplayer puts it, “the car radio is the ‘entertainment button’ for drivers and, compared to other listening environments, it’s a unique, intimate and captive personal experience. For advertisers as well as content providers this makes it exceptionally valuable.”

A few weeks ago, we told you about the launch of Radioplayer Car – the world’s first voice-controlled radio adaptor that automatically switches between DAB, FM or streaming to locate and provide the best radio listening experience for drivers and provide them with hundreds of radio stations to choose from.

Research shows that car buyers value their radio above every other entertainment source in their car; in fact 82% would never consider a car without one and 84% of car buyers say that they always or mostly listen to the radio on every journey – so if you want to reach a highly captive audience, then give us a call on 0207 907 0670 and we can talk through the various radio advertising options in more detail!


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