Radio Advertising – "If you're doing radio, do it with a company that believes in it!"
Freephone: 0800 9995 996
Our Client Insight Director, Simon Pearce, digs deeper into the RAJAR results by answering our RAJAR Q&A.
Ben Jones has been appointed as Creative Director of Maple Street Studios, part of the RadioWorks group, and is tasked with delivering a multi-platform creative commercial strategy for the agency’s roster of clients.
RadioWorks’ Media Assistant Katie Hayes took to the Wembley pitch for the annual Capital FM Summertime Ball, here’s her artist and event review:
Freederm, the skin care experts, have partnered with Kiss Breakfast for a 13-week headline sponsorship deal which kicked off on July 1.
The package, booked with Bray Leino and brokered by radio advertising specialists RadioWorks, will also include an interactive promotional feature running during the Kiss Breakfast show with Rickie, Melvin and Charlie each Friday.
RadioWorks’ Chairman Stan Park has been honoured alongside 39 other radio professionals and media personalities who have made a significant contribution to the growth and success of UK radio. The announcement was made at RadioCentre’s Member’s Conference on Wednesday July 3 before the Arqiva Commercial Radio Awards.
The Q2 2013 RAJAR results are out and it’s been a bumper RAJAR for commercial radio. Here are the top headlines.
Our Group Commercial Director, Dominic Barker, looks more closely at the latest radio listening survey results in our RAJAR Q&A.
At RadioWorks we’re unashamedly a bunch of radio geeks. Sometimes our thirst for radio knowledge digs up a few nuggets of radio gold that we feel are so worthy of spreading that even the most nonchalant radio fan will find them interesting.
Therefore, we’ve gathered together a short selection of remarkable radio facts for your enjoyment.
Last week was a busy one for the team at Global Radio. As well as Smooth Radio moving into their London HQ, Choice FM was renamed Capital XTRA to become Capital and Global’s only brand extension.
Last Tuesday was an important landmark in commercial radio. It was 40 years ago on that day that David Jessel took to the airwaves to become the first voice of LBC, with the station being the first legal station not under BBC ownership.
For every £1 you spend on radio, the average return on investment is £7.70, that’s nearly eight times your ROI. That was the headline and main focus emanating from the Radio Advertising Bureau’s latest report ‘Radio: The ROI Multiplier’ released last week. It’s a mightily impressive takeaway from the comprehensive study and is great news for advertisers and agencies alike, but the highlights don’t stop there.
On the day after Commercial Radio celebrated its 40th birthday at the House of Commons, with an event featuring guests from RadioCentre’s Roll of Honour list including our own Chairman Stan Park, here are the RadioWorks Q3 2013 RAJAR headlines and Q&A.
Top 7 Q3 RAJAR questions answered by RadioWorks’ Client Insight Director, Simon Pearce.
RadioWorks, the UK’s leading radio specialist agency, has restructured its operational teams to create four new Group Heads who together will be responsible for all media owner and client relationships, reporting directly to CEO, Michael Charnley-Heaton.
By Simon Pearce – Director, Client Insight & Auction Media (Bid4Spots).
On the 8th October 1973, LBC became the country’s very first (legal) commercial radio station. Now, 40 years later, the industry has grown to 300 stations providing; news, weather, traffic, sport and of course entertainment, to 34 million people every week.
Commercial radio’s 40th birthday was celebrated last week at the House of Commons and was attended by esteemed guests from the world of radio and beyond. Included on the guest list was our own RadioWorks Chairman Stan Park, who is also a member of the RadioCentre’s Roll of Honour that compiles 40 names that have made a significant contribution to radio during the last four decades.
As we come towards the end of the year, we approach the date of digital destiny! On December 16th, the government will make a decision on whether radio stations will turn off analogue signals and go completely digital. And if so, a decision will also be made on the year the transition would take place.