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For every £1 you spend on radio, the average return on investment is £7.70, that’s nearly eight times your ROI. That was the headline and main focus emanating from the Radio Advertising Bureau’s latest report ‘Radio: The ROI Multiplier’ released last week. It’s a mightily impressive takeaway from the comprehensive study and is great news for advertisers and agencies alike, but the highlights don’t stop there.
On the day after Commercial Radio celebrated its 40th birthday at the House of Commons, with an event featuring guests from RadioCentre’s Roll of Honour list including our own Chairman Stan Park, here are the RadioWorks Q3 2013 RAJAR headlines and Q&A.
Top 7 Q3 RAJAR questions answered by RadioWorks’ Client Insight Director, Simon Pearce.
RadioWorks, the UK’s leading radio specialist agency, has restructured its operational teams to create four new Group Heads who together will be responsible for all media owner and client relationships, reporting directly to CEO, Michael Charnley-Heaton.
By Simon Pearce – Director, Client Insight & Auction Media (Bid4Spots).
On the 8th October 1973, LBC became the country’s very first (legal) commercial radio station. Now, 40 years later, the industry has grown to 300 stations providing; news, weather, traffic, sport and of course entertainment, to 34 million people every week.
Commercial radio’s 40th birthday was celebrated last week at the House of Commons and was attended by esteemed guests from the world of radio and beyond. Included on the guest list was our own RadioWorks Chairman Stan Park, who is also a member of the RadioCentre’s Roll of Honour that compiles 40 names that have made a significant contribution to radio during the last four decades.
As we come towards the end of the year, we approach the date of digital destiny! On December 16th, the government will make a decision on whether radio stations will turn off analogue signals and go completely digital. And if so, a decision will also be made on the year the transition would take place.
Music is the lifeblood of the vast majority of radio stations, and you’ll be hard pressed to find anyone that doesn’t like music! You can also argue that there is no better way to experience your favourite band or artist than by hearing them live.
The Competition Appeal Tribunal has rejected Global Radio’s appeal against the Competition Commission’s ruling over the acquisition of GMG Radio.
Spotify has been valued by the Wall Street Journal at a whopping $4 billion (£2.5 billion) after the music […]
The 16th of December was a date that has been building up throughout the year. It was mooted as the day that the government would announce a proposed year, or perhaps a date, when radio would undergo a digital switchover.
Happy New Year! A couple of people in the office keep accidentally putting 2013 at the top their notepad – seems hard to believe another year has passed us by.
Talk radio continues to engage and entertain.
Conservative Prime Minister David Cameron recently took part in a radio interview on Liverpool talk station City Talk 105.9, with the discussion from Mick Coyle’s breakfast show also being broadcast on Bauer counterpart Radio City 96.7
48.4 million adults, or 91% of the population, listen to radio every week. That’s a year on year addition of […]
Top 7 Q4 RAJAR questions answered by RadioWorks’ Client Insight Director, Simon Pearce.
Global Radio are to sell eight radio stations to Dublin based Communicorp for a reported £35m. The Competition Comission ruled that the group must sell seven stations after buying GMG Radio in June 2012. The move makes Commincorp the UK’s fourth biggest radio owner.
Read our exclusive round the world trip in radio, written by Ben Jones: Today is World Radio Day… it’s a bit like pancake day, but better for you and less likely to make you fat. Here at RadioWorks we love radio, it’s what we do, and what we know best.