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Last Tuesday was an important landmark in commercial radio. It was 40 years ago on that day that David Jessel took to the airwaves to become the first voice of LBC, with the station being the first legal station not under BBC ownership.
For every £1 you spend on radio, the average return on investment is £7.70, that’s nearly eight times your ROI. That was the headline and main focus emanating from the Radio Advertising Bureau’s latest report ‘Radio: The ROI Multiplier’ released last week. It’s a mightily impressive takeaway from the comprehensive study and is great news for advertisers and agencies alike, but the highlights don’t stop there.
As we come towards the end of the year, we approach the date of digital destiny! On December 16th, the government will make a decision on whether radio stations will turn off analogue signals and go completely digital. And if so, a decision will also be made on the year the transition would take place.
Music is the lifeblood of the vast majority of radio stations, and you’ll be hard pressed to find anyone that doesn’t like music! You can also argue that there is no better way to experience your favourite band or artist than by hearing them live.
The Competition Appeal Tribunal has rejected Global Radio’s appeal against the Competition Commission’s ruling over the acquisition of GMG Radio.
Spotify has been valued by the Wall Street Journal at a whopping $4 billion (£2.5 billion) after the music […]
The 16th of December was a date that has been building up throughout the year. It was mooted as the day that the government would announce a proposed year, or perhaps a date, when radio would undergo a digital switchover.
Happy New Year! A couple of people in the office keep accidentally putting 2013 at the top their notepad – seems hard to believe another year has passed us by.
With Sport Relief taking place last Friday and fundraising events continuing over the weekend, there was also some sport related news in the world of radio.
Ahead of round two in the Farage vs Clegg european debate, taking place tonight, we’ve been reflecting on last week’s tussle and first leg host: LBC.
The Victoria and Albert Museum (V&A) funded Absolute Radio documentary about David Bowie has been nominated at the Radio Academy Awards for Best Use of Branded Content.
Eleven RadioWorks staff members have been awarded with the IPA Foundation Certificate after all participants achieved the grade score Credit or above.
Top 7 Q1 2014 RAJAR questions answered by RadioWorks’ Client Insight Director, Simon Pearce.
RadioWorks, the independent radio advertising specialists, will be offering the Digital Audio Exchange (DAX) to its customers, allowing them to buy ad campaigns across more than 30 digital music platforms, including Blinkbox, Spotify, Absolute Radio and Global Radio’s stations.
Here are the RadioWorks Q2 2014 RAJAR headlines. 48.1 million adults, or 90% of the population, listen to radio every […]
Top 7 Q2 2014 RAJAR questions answered by RadioWorks’ Client Insight Director, Simon Pearce 1. What will RAJAR Q2 2014 be remembered for? […]