Digital Adspend on the rise

An article in MediaWeek recently, suggested that more than half of all UK adspend will be digital next year, with the total market to grow by 6.4 per cent in 2015.

The report said the growth in digital is driven by a high demand for mobile and video ads, especially across social media, with 51.2 per cent year-on-year growth expected this year. The report also predicts programmatic buying to grow at 20 per cent year-on-year.

The RadioWorks Group are very aware and interested in the numerous digital audio opportunities that are currently available to advertisers, so much so that we have been working away for the past few months on something very exciting and useful for our agencies!

Keep an eye out for some updates from us in the next few weeks!


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