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RadioWorks, the independent radio advertising specialists, are to launch a new service – DigitalAudioWorks. The information hub will help advertisers and agencies understand the opportunities available across digital streaming services.
DigitalAudioWorks was unveiled at RadioWorks’ London office in Fitzrovia on Wednesday 7th October. Greg Jarvis, Director of Sales at Spotify UK, one of the speakers at the launch of the new service said: “Digital Audio is a $1b industry in the US and in its infancy in the UK. This provides us with an unprecedented opportunity to build an industry. With the advent of programmatic in the coming weeks Digital Audio is about to explode and there has never been a better time to get involved.”
Digital audio services are an increasing part of the UK media landscape, with the latest figures showing that 17 million people tune in to streamed live radio, music streaming or on-demand audio*. DigitalAudioWorks will offer advertisers the insight and expertise to identify and deliver the right opportunities to reach their customers through digital audio.
The service includes everything from the initial campaign creative, ensuring the treatment maximises the potential of digital platforms, to accessing and booking the advertising across a range digital opportunities, including Spotify, Deezer, In-Stream, DAX, AudioBoom and Radioplayer. DigitalAudioWorks will use their expertise to create and deliver bespoke advertising campaigns.
Michael Charnley-Heaton, CEO of the RadioWorks Group said: “In a world of diversified audio, brands are increasingly looking for specialists who understand the landscape to help navigate the new opportunities that are right for them. RadioWorks has helped our clients do this across traditional radio for 25 years – DigitalAudioWorks will now help them secure the coverage they need across all the new digital platforms.”
Notes to editors
* (RAJAR, Midas, Spring 2015)