Quarter 2 RAJAR figures are released
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RAJAR Headlines for Q2 2016 from RadioWorks
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Commercial radio has more listeners than the BBC
Plus a whole set of digital stations post results for the first time!
Here are the radio listening headlines from the RAJAR release for Q2 2016. All statistics are for weekly listening unless otherwise stated.
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Commercial radio has overtaken the BBC in terms of weekly reach, now delivering
35.5million listeners.
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48.7million (9 out of 10) adults listen to radio every week, with
73% of adults listening to commercial radio.
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This quarter shows the first set of figures following the launch of the UK’s second digital multiplex. Of the new stations on D2,
Virgin Radio recorded the highest reach, with
409,000 listeners. The other new D2 stations reported as follows:
Mellow Magic –
380,000 listeners,
TalkSPORT2 – 285,000 listeners,
Magic Chilled – 233,000 listeners and talkRADIO – 224,000 listeners.
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The networked stations continue to deliver high reach with listening figures in the millions;
Heart 8.9m, Capital Brand 8.5m, Smooth Brand 5.6m, Kiss 5.5m, and, Absolute 4.3m.
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Capital still
remains at the top spot as
London's most popular station with
2.26m listeners, whilst
Kiss remains in second
place with 2.1m
people tuning in. Heart
has overtaken Magic for
third place with 1.7m
and LBC 97.3
has jumped up to take the
5th spot with 1.2m. Clyde
1 remains the most
listened to commercial station in
Scotland with 643,000
weekly listeners and in
Northern Ireland, Cool FM
has 387,000
weekly listeners. In
Wales, Heart South Wales
is number 1 with 460,000
listeners.
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Dave Berry, George and Lilah on
Capital FM are the most listened to breakfast show in London reaching
1.13 million listeners.
Kiss (Ricky, Melvin and Charlie) took second place with
921,000 listeners and
LBC moved up to nab third place with an impressive
741,000 listeners.
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45.3% of all listening is via digital platforms, with
58.9% of the population now tuning in digitally every week. The largest proportion of digital listening is via DAB radio with
32.2% of all listening hours.
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Absolute 80s
tops the digital-only station race increasing to 1.58m, with
Kisstory not far behind, delivering
1.54m listeners.
Planet Rock has dipped after a great quarter in Q1 to
986,000 keeping the top 3 digital-only stations Bauer heavy. |
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Get in touch with our team directly
Email addresses for everyone at RadioWorks Group
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Address
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London: 36-40 Maple Street, W1T 6HE
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Regional: 18 Victoria Place, Carlisle, CA1 1ER
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0207 9070 670
0800 9995 996
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RadioWorks.co.uk
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