Events allow advertisers to interact with the radio stations listeners (their customers) in the flesh. Below are just some of the ways that advertisers and radio stations can work together to interact with listeners:
Branded station ground crews and jeeps offer instant impact in targeted high footfall locations. They add additional local excitement whether it’s simply sampling clients products (getting the ‘brand in the hand’) or hosting the grand finale of an on-air promotion or giving listeners another chance to win a prize.
Radio Stations offer live links back to the station from events such as store openings and open days. These inform listeners of the locations and encourage listener footfall down to the event.
Station road shows provide a high visibility presence at major local events; for example: festivals, outdoor shows and open days. The on-board entertainment can be tailored to support on-air campaigns and usually includes DJ personal appearances, interactive fun and games as well as music, giveaways and product sampling.
Whether major open air concerts, music festivals or more intimate artist gigs and personal appearances, dedicated station events offer clients great branded sponsorship, sampling and corporate hospitality opportunities.
The opportunity to take a whole show on location (presenters and producers).The presenter and their team, would go on location and this would generate a massive amount of talkability. This has worked well in the past to promote everything from holiday destinations to safari parks.
In-store or Centre Activity
In-store activity adds excitement! Whether opening a new store, re-launching an existing outlet or highlighting a new product. The visible station presence supported by on-air talk-up and ground crew live links raises awareness of and drives footfall to the event.
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