Events allow advertisers to interact with the radio stations listeners (their customers) in the flesh. Below are just some of the ways that advertisers and radio stations can work together to interact with listeners:
Branded station ground crews and jeeps offer instant impact in targeted high footfall locations. They add additional local excitement whether it’s simply sampling clients products (getting the ‘brand in the hand’) or hosting the grand finale of an on-air promotion or giving listeners another chance to win a prize.
Radio Stations offer live links back to the station from events such as store openings and open days. These inform listeners of the locations and encourage listener footfall down to the event.
Station road shows provide a high visibility presence at major local events; for example: festivals, outdoor shows and open days. The on-board entertainment can be tailored to support on-air campaigns and usually includes DJ personal appearances, interactive fun and games as well as music, giveaways and product sampling.
Whether major open air concerts, music festivals or more intimate artist gigs and personal appearances, dedicated station events offer clients great branded sponsorship, sampling and corporate hospitality opportunities.
The opportunity to take a whole show on location (presenters and producers).The presenter and their team, would go on location and this would generate a massive amount of talkability. This has worked well in the past to promote everything from holiday destinations to safari parks.
In-store or Centre Activity
In-store activity adds excitement! Whether opening a new store, re-launching an existing outlet or highlighting a new product. The visible station presence supported by on-air talk-up and ground crew live links raises awareness of and drives footfall to the event.
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"Radioworks fulfil all my expectations and always go the extra mile, they are always happy to help out and provide excellent customer service."
Joseph Lee VCCP Media
"It is always a pleasure working with Radioworks and I look forward to working on radio briefs so I can work with the team. They always do a great job and are lovely and friendly too!"
Sophie Bingham HPS Group
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Ross Wallace Opticomm Media
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Oona Venermo Penna
"I'm always impressed at the speed at which our RadioWorks team can turn around quality proposals. We sometimes need to get our clients' messages out to market at fairly short notice so the team's agility in getting rounded proposals to us is hugely valued. Even if our briefs are fairly prescriptive they'll review and recommend other opportunities if they feel they're more fitting contextually or more cost-effective. Sterling work!"
Paul Phillips Hunterlodge
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Urmisha Patel Penna
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Scott Mitchell RAPP Media LTD
"The campaign I ran with RadioWorks to recruit linesworkers to Australia was very well managed, executed professionally, and succeeded in providing high response rates."
Rebecca Kitchin Thirty Three
"RadioWorks are a well established company that puts customers first and has experienced staff who are always on hand to assist as required."
Mark Jeffreys Specsavers
"I can't fault the RadioWorks service; it delivers on every front. Value, ease of use, response times and even creativity. They look beyond the brief to the business need and come up with insightful and interesting solutions. I would recommend to anyone."
Elspeth Fisher Total Media
"The rapid growth of RadioWorks has demonstrated that there is a clear market in Radio for a specialist. The company does a tremendous job of bringing new advertisers to the medium and constantly produces great campaigns."