Radio Advertising – "If you're doing radio, do it with a company that believes in it!"

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Head Office: 0207 9070 670
Freephone: 0800 9995 996


1. How will I know which radio station(s) to choose?

RadioWorks have detailed knowledge and experience of all radio stations in the UK and Ireland (both analogue and digital), and will advise you on which station(s) will achieve the best results for your campaign and your target audience.

2. Can RadioWorks write, produce and distribute my radio commercial for me?

Yes! RadioWorks offer full script-writing, commercial production and distribution facilities.

3. How much time do I need to allow before my campaign goes to air?

When required, RadioWorks can plan a radio schedule, book the airtime (subject to availability) and produce a commercial within 24 hours of the initial contact and brief. Ideally we'd prefer a week!

4. Is there a minimum budget/campaign length required to use RadioWorks' services?

No, RadioWorks can cater for any size of radio campaign, no matter how large or small. We frequently plan radio campaigns locally, regionally and nationally, over periods of one day to one year. No budget is too large or too small.

5. What does population or TSA (Total Survey Area) refer to?

Official broadcast area of radio station, used as a basis for audience measurement. The population figure refers to the total potential audience of a station, within its official boundary.

6. What is reach?

When referring to campaign performance, reach refers to the number of different individuals who will hear your commercial at least once. When referring to a stations weekly performance, it refers to the number of different individuals who listen to the station each week. This is expressed in thousands or as a percentage of the population.

7. What are Impacts?

The total number of exposures to your commercial(s). Not a measure of the number of different people exposed to a commercial, simply the number of times it is heard.

8. What is OTH (Opportunities to Hear) or frequency?

The average number of times the campaign is heard by a listener. For a successful campaign, a rule of thumb is to achieve at least 4 OTH in the first week. Naturally, the more times an ad is heard, the better the result.

9. Who are RAJAR (Radio Joint Audience Research)?

An independent research body who monitor the performance of all radio stations in the UK, both BBC or commercial. Results for most stations are issued on a quarterly basis.

Any Other Questions? 
Call RadioWorks today on 0800 9995 996 or 0207 9070 670