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News just in today – Global, the Media & Entertainment group, have announced that they will launch Heart across North Lancashire and Cumbria, and Smooth in the Lake District in March 2018.
Global acquired The Bay and Lakeland Radio radio stations from CN Group late last year, in November 2017. In March, The Bay will become Heart and Lakeland Radio will become Smooth. Heart will be broadcast from Lancaster and Smooth will be broadcast from Kendal.
Global’s long held strategy of national brands delivered locally, gives local listeners the best of both national branded content and local content. This move adds a 23rd local station to the Heart network and a seventh station to the Smooth network. The latest RAJAR figures show that Heart is the UK’s most popular commercial radio brand with 9.5 million listeners, whilst Smooth plays a relaxing mix of songs that reaches 5.7 million listeners across the UK.
Ashley Tabor OBE, founder & executive president of Global, said: “This is an exciting moment for Global as we continue to grow our coverage across the UK and continue our successful strategy of national brands delivered locally. We’ve wanted to introduce Heart and Smooth to more listeners across the North West for some time and so it’s fantastic we’re able to do this in 2018. We’ll announce more details soon!”