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Trinity Mirror owned Liverpool Echo will feature on Radio City 96.7 to promote the paper, plus there is to be additional branded content through presenter discussion live on air.
Bauer Media Group owned Radio City 96.7 will also produce daily commercials for each edition of the newspaper as they reach local newsstands.
Mike Sarath, Commercial Director for Radio City said: “This is a fantastic and unique opportunity for two of the City’s most recognised brands. It feels great to be working closely with the Echo, combining the strength of the two companies to help drive sales of the paper with unique commercials for each daily edition.”
The partnership came into effect on Monday (March 4th) when Radio City started taking news content from the Echo’s daily editorial meetings for their own news stories; their content will work in tandem with the newspaper.
Alastair Machray, Editor, Liverpool Echo, Editor-in-Chief, Trinity Mirror Merseyside, Cheshire and Wales said “I am delighted to be shaking hands on such an exciting partnership. This deal gives us a chance to showcase our award-winning news, sport and features to the widest possible audience.”
“The Echo is all about giving our readers the big stories first, fighting for our readers and our city, and filling our pages with imagination and surprises. We are thrilled to be working with Radio City to get that message across.”