Live commercials

RadioWorks introduced ‘Live Commercials’ to UK Radio and have created many successful campaigns, utilising their undoubted advantages over pre-recorded commercials.

Imagine the extra excitement with a LIVE commercial broadcast either by the station presenter or by you the client. This is strictly a commercial message and broadcast within the ad breaks of the selected stations who offer this service.

The idea capitalises on the relationship between the presenter and listener, ideal for making it stand out from other advertising.

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