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Radioplayer kicks off 6-figure ad push to bolster online listening

Radioplayer, the joint venture between the BBC, Global Radio, Bauer Media, and RadioCentre, is to kick off a six-figure ad push featuring Johnathan Creek actor Alan Davies. The campaign, which breaks on 2 March, centres on the Radio Advertising Bureau's (RAB) recent Audio Now research for creative inspiration, which revealed that people use radio to meet different emotional needs.

The Drum new-window

Top story

Radioplayer kicks off 6-figure ad push to bolster online listening

Radioplayer, the joint venture between the BBC, Global Radio, Bauer Media, and RadioCentre, is to kick off a six-figure ad push featuring Johnathan Creek actor Alan Davies. The campaign, which breaks on 2 March, centres on the Radio Advertising Bureau's (RAB) recent Audio Now research for creative inspiration, which revealed that people use radio to meet different emotional needs.

The Drum new-window

Top story

Radioplayer kicks off 6-figure ad push to bolster online listening

Radioplayer, the joint venture between the BBC, Global Radio, Bauer Media, and RadioCentre, is to kick off a six-figure ad push featuring Johnathan Creek actor Alan Davies. The campaign, which breaks on 2 March, centres on the Radio Advertising Bureau's (RAB) recent Audio Now research for creative inspiration, which revealed that people use radio to meet different emotional needs.

The Drum new-window

Top story

Southend and Chelmsford Radio to merge

The names Southend Radio and Chelmsford Radio are to disappear to make way for Radio Essex on FM. Radio Essex has been simulcasting the output of the two local stations (which already share all programming) on DAB, but from Monday 23rd March all three will become one.

Radio Today new-window

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Durex readies 'world's first radio ad you can see'

To coincide with its new UK ecommerce site, the brand has launched the Durex Explore app, and will be encouraging users to hold up their devices to their radios with the app open as the ad airs in order to view it Those who download the app will be able to watch a video that is synched with the airing of the radio ad, called "behind closed doors", which will feature couples using Durex’s new range of sex toys.

Marketing Week new-window

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FM radio approaching its 'tipping point' before digital takes over, says culture minister

The day when the FM radio signal will be switched off is drawing nearer, the Government indicated, after the UK reached a "tipping point" in the conversion to Digital radio. Ed Vaizey, the culture minister, said that a doubling in the size of local digital transmitters, along with increased penetration of digital radio in cars, meant that the Government's criteria for "digital switchover" would be met in two years.

Independent new-window

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Two bidders for D2 – here's what we know

Ever since Channel 4 won and returned the licence for a second national commercial DAB multiplex, the industry has been crying out for more space to offer more choice. We've come a step closer to having lots more national stations as details of two rival bids to run the multiplex were announced.

Radio Today new-window

Top story

Blog: The launch of Bauer Greatest Hits Network

The new Bauer City 2 stations launched last week and former Bauer Programme Director Euan McMorrow had a listen for #eRADIO "The quibbles are minor. The vast majority of the station is at a high standard. So yeah.. from expecting something cheap, bland and unremarkable I've been pleasantly surprised. "

Radio Today new-window

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