Radio Advertising – "If you're doing radio, do it with a company that believes in it!"
Freephone: 0800 9995 996
The 16th of December was a date that has been building up throughout the year. It was mooted as the day that the government would announce a proposed year, or perhaps a date, when radio would undergo a digital switchover.
Anchorman star Will Ferrell informed XFM listeners of delays on the Central Line, M25 'stack-backs' and DLR issues under the guise of his news reading alter-ego Ron Burgundy. The Hollywood star joined fellow Anchorman 2 co-star Paul Rudd on the Jon Holmes Breakfast Show.
Ed Vaizey, UK Minister for Culture, Communications and Creative, was speaking at the 'Go Digital Day' this morning (16th December) but did not reveal a digital switchover date but instead stated that it would happen "as and when the consumer is ready." The minister did reveal that all digital radio sets sold would include a 'digital tick' in a similar method to digital TV adoption.
Previously only available to desktop users, Spotify's music streaming service will soon be available on mobile devices according to rumours that an announcement is to be made at a New York event on December 11th. The free service will likely be ad-supported and be available across the majority of smartphone devices and tablets.
As well as an announcement on the government's digital radio switch-over plans on December 16th, Ed Vaizey will also be expected to reveal details of a second digital multiplex advertised by Ofcom. Absolute Radio, talkSPORT and Classic FM are all current members of the Digital One line-up.
Spotify has been valued by the Wall Street Journal at a whopping $4 billion (£2.5 billion) after the music streaming company raised funds to support a proposed launch into the Japanese market.
Spotify may well be the UK's most popular online audio service but the market is increasingly fragmented. Blinkbox Music, owned by Tesco, is in beta status at present but it certainly has the potential to challenge.
Joining that strong lineup includes French based Deezer and DJ community Mixcloud. This all without considering the imminant UK launch of Apple's iTunes Radio next year.
RadioWorks and Maple Street Studios are founding members of the IAB Audio Council and feature in the recently released 'The Big Audio Handbook'. We're proud to work with these brands, so if you're interested in utilising these platforms, speak to us.
Music streaming platform Spotify has raised $250 million in a Silicon Valley funding rally with the original investors of Netflix now on board. In light of the news, the Wall Street Journal now values the company at $4 billion (£2.5 million). The money raised is to go towards boosting its US operation and an expected Japanese launch.