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Commercial radio: bigger than ever and sound commercial sense

In today's Advertising Association/WARC report for 2014, radio quietly blazed a trail as the best performing traditional media, up 7.2%, notes the RAB's Lucy Barrett. "It is great news that in 2014 UK advertising spend grew at its highest rate since 2010. It is also without doubt good news for many in the advertising industry that most of the traditional mediums saw impressive growth. Radio has once again proven its resilience with exceptional growth of 7.2% in 2014 – the best performance for the medium since (the almost pre-internet era of) 2003."

Media Week new-window

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UK welcomes Norway’s plans for FM switch-off

UK-based digital radio manufacturer Pure and the Digital Radio UK organisation are welcoming Norway’s plans for DAB. Pure is working with Digital Radio Norway to ensure there are accessible in-car adapters in the market in readiness for digital radio migration, and says there is a huge amount of momentum and appetite for digital radio across multiple countries.

Radio Today new-window

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Big increase in cars with DAB digital radio

The latest figures for cars with DAB as standard is up from 50% to 61% in the last 12 months. In the last year nearly 1.5 million of new cars registered in the UK have had digital radio fitted as standard. In the first three months of 2015 the percentage of all cars sold with digital radio as standard was 61.1%, a significant increase from 50.4% in Q1 2014 and 35.4% in Q1 2013.

Radio Today new-window

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Virgin Radio set for comeback on new Sound Digital platform

Virgin Radio is to return to the UK airwaves, along with three spin-off talkSPORT stations and a host of new nationwide broadcasters as part of a new wave of digital radio stations. Sound Digital, owned by TalkSport parent UTV Media, Absolute Radio owner Bauer Media and transmission company Arqiva, beat a rival bid from Listen2Digital to own a new D2 transmitter. The new stations are expected to launch in March next year and will see around a doubling of the national digital stations currently available on digital audio broadcasting radio.

The Guardian new-window

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RadioWorks named in 1000 Companies to Inspire Britain list

RadioWorks, the UK’s leading independent radio advertising specialist, has been recognised in a list of 1000 Companies to Inspire Britain. The report, published by the London Stock Exchange, celebrates the UK’s fastest-growing and most dynamic small and medium sized businesses.

RadioWorks new-window

• RadioWorks recognised in second edition of London Stock Exchange’s 1000 Companies to Inspire Britain report 2015

• Identifies fastest-growing and most dynamic small and medium sized businesses (SMEs) in UK 

• The RadioWorks Group is currently celebrating its 25th year anniversary

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Halifax to enter promotional partnership with Magic Radio's Richard Allinson drive-time show

Halifax Loans has entered a promotional partnership Magic Radio in a move which will see the brand offer listeners the chance to win a number of roadtrips on weekday evenings. The deal, brokered by MEC, will see the Bauer Media-owned station broadcast the sponsorship during Richard Allinson's drive-time show on weekdays from 5pm.

The Drum new-window

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25 years of Jazz FM

Jazz FM celebrates its 25th Anniversary. It all started ten years before launch, in 1980, with a letter to the (then) IBA from Jazz FM co-founder, jazz pianist Dave Lee: "Dear Sir, I hereby apply for a licence to open a jazz radio station in London." Dave had been inspired by listening to jazz radio stations in America while staying in Beverly Hills, making advertising jingles for television. new-window

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