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Bauer Media is undergoing a commercial overhaul in a bid to simplify its range of radio brands for the market and will refocus its offering around Magic, Kiss and Absolute Radio as its three core brands.
The changes will also bring development to its Place portfolio of local TV stations, with core local channels such as Liverpool’s Radio City to follow the pattern of spin-off channels such as Kiss’s Kisstory and Kiss Fresh. Local channels will now have two brand extensions, one for older listeners and one for younger, in order to broaden demographic commercial reach.
Meanwhile, Magic will go national on DAB digital radio in January 2015, taking it outside of its London audience, while Kisstory will launch on DAB in various UK cities including London and Birmingham.
Radioplayer, the online listening platform run by the BBC and commercial radio, has unveiled a prototype car adapter which turns FM radios into DAB receivers automatically.
The service scans DAB, DAB+, FM and internet sources, automatically selecting the best platform to deliver any station. If a signal is lost, it will immediately switch to the same station on another platform without disruption.
GiffGaff will pay a KISS listener's rent for a year as part of an on-air and online sponsorship entitled 'Your Place…Your Space'. The station is sking listeners to create short-form creative video content or post a picture to Twitter or Instagram using #KISSgiffgaff as well as providing a narrative of why they deserve to win.
Listeners to Bauer Radio will notice a lack of adverts during Friday drive-time, following a partnership with Auto Trader which will see ad time replaced by music.
The partnership, implemented by Vizeum, sees ads replaced by songs chosen by listeners as part of a wider campaign to raise awareness of Auto Trader's 'What Drives Us Is You' positioning.
Bauer Media UK has appointed ex-Perform Group, Warner Group and LoveLive executive Sam Jones as Digital MD.
Jones will take up the new role on September 1 and will be tasked with accelerating the transformation of the global media company's digital business, leveraging multi-platform assets across both Bauer's lifestyle and radio businesses.
48.1 million adults, or 90% of the population, listen to radio every week.
64% of UK adults listen to commercial radio in the UK every week, that's 34.4 million people. Local commercial radio listening is well over 3 times more than that of local BBC stations at 27.5 million.