RadioWorks News The UK's Premier Radio Advertising Specialist Thu, 2 Oct 2014 15:26:16 GMT Bauer in commercial overhaul, Absolute in stand-up campaign plus Ofcom release radio report ~ Behind the Mic Mon, 29 Sep 2014 08:08:06 GMT

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Bauer Media commercial overhaul with Magic set to go national

Bauer Media is undergoing a commercial overhaul in a bid to simplify its range of radio brands for the market and will refocus its offering around Magic, Kiss and Absolute Radio as its three core brands. The changes will also bring development to its Place portfolio of local TV stations, with core local channels such as Liverpool's Radio City to follow the pattern of spin-off channels such as Kiss's Kisstory and Kiss Fresh. Local channels will now have two brand extensions, one for older listeners and one for younger, in order to broaden demographic commercial reach. Meanwhile, Magic will go national on DAB digital radio in January 2015, taking it outside of its London audience, while Kisstory will launch on DAB in various UK cities including London and Birmingham.

The Drum new-window Piers Morgan on talkSPORT, Katherine Jenkins back on Classic plus Planet Rockstock finds venue ~ Behind the Mic Mon, 22 Sep 2014 09:33:30 GMT

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Morgan v Sugar on talkSPORT

Piers Morgan filled in for Darren Gough as a guest co-host on talkSPORT Drivetime last Wednesday. Apprentice boss and arch 'frenemy' to Morgan, Lord Sugar, called into the show as 'Alan from London' to berate the former Sun editor. .

talkSPORT new-window Radioplayer innovates car adapter, Farage on LBC plus Global launches charity ~ Behind the Mic Fri, 12 Sep 2014 10:22:39 GMT

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Radioplayer reveals seamless analogue digital adapter

Radioplayer, the online listening platform run by the BBC and commercial radio, has unveiled a prototype car adapter which turns FM radios into DAB receivers automatically. The service scans DAB, DAB+, FM and internet sources, automatically selecting the best platform to deliver any station. If a signal is lost, it will immediately switch to the same station on another platform without disruption.

MediaTel new-window Kerrang! launches music initiative, Experian on LBC plus Lyca name station brands ~ Behind the Mic Mon, 8 Sep 2014 13:13:27 GMT

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Kerrang! launches multi-platform new music initiative

Kerrang! is combining its television, radio, print and online divisions for Fresh Blood, the first multi-platform new rock music initiative in the UK.

Music Week new-window GiffGaff on KISS, UTV profits rise plus Magic gets new logo ~ Behind the Mic Mon, 1 Sep 2014 10:05:03 GMT

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Kiss FM teams up with GiffGaff for rent promotion

GiffGaff will pay a KISS listener's rent for a year as part of an on-air and online sponsorship entitled 'Your Place…Your Space'. The station is sking listeners to create short-form creative video content or post a picture to Twitter or Instagram using #KISSgiffgaff as well as providing a narrative of why they deserve to win.

RadioToday new-window Ad embargo on Bauer, talkSPORT extends rights plus new COO at UTV Media ~ Behind the Mic Mon, 18 Aug 2014 09:48:34 GMT

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Bauer Radio launches 'ad embargo' during Friday drive-time thanks to Auto Trader

Listeners to Bauer Radio will notice a lack of adverts during Friday drive-time, following a partnership with Auto Trader which will see ad time replaced by music. The partnership, implemented by Vizeum, sees ads replaced by songs chosen by listeners as part of a wider campaign to raise awareness of Auto Trader's 'What Drives Us Is You' positioning.

The Drum new-window New Bauer Digital MD, Tindall joins talkSPORT plus Myers questions Bauer ~ Behind the Mic Mon, 11 Aug 2014 09:32:18 GMT

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Bauer hires new Digital Managing Director

Bauer Media UK has appointed ex-Perform Group, Warner Group and LoveLive executive Sam Jones as Digital MD. Jones will take up the new role on September 1 and will be tasked with accelerating the transformation of the global media company's digital business, leveraging multi-platform assets across both Bauer's lifestyle and radio businesses.

Music Week new-window Listening figures released, Miliband on LBC plus Pirate Radio museum opens ~ Behind the Mic Mon, 4 Aug 2014 09:45:36 GMT

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UK radio listening figures released for Q2 2014

48.1 million adults, or 90% of the population, listen to radio every week. 64% of UK adults listen to commercial radio in the UK every week, that's 34.4 million people. Local commercial radio listening is well over 3 times more than that of local BBC stations at 27.5 million.

RadioWorks new-window Top 7 questions answered on the latest radio listening figures - Q2 2014 Thu, 31 Jul 2014 14:04:59 GMT

Top 7 Q2 2014 RAJAR questions answered by RadioWorks' Client Insight Director, Simon Pearce

1. What will RAJAR Q2 2014 be remembered for?


The many stations that have performed well, including Smooth, Premier and Sunrise Radio, but talkSPORT is likely to be the station that stands out as they posted their highest ever reach of 3,376,000 listeners. The quarter two RAJAR period covered the end of an exciting Premier League season, the build up to and the start of the World Cup in Brazil which no doubt helped boost talkSPORTs listening figures.

2. Which radio station is your RAJAR hero?


Original 106 - The independently owned radio station serving Aberdeen and the North East of Scotland has been adding thousands of listeners over the last year or so. Up 50% year on year and 21% quarter on quarter the station now delivers 80,000 listeners every week.

Martin Ingram, programming director at Original put the growth down to "a combination of making sure the music is spot on and having an entirely local focus with no syndication or networking. Competitions like the one currently on air giving listeners the chance to win a £14,000 car also help".

Original 106 is also available online via the UK Radioplayer, so why not tune in to listen to what all the fuss is about.

3. Which station has surprised you this quarter?


DAB only station Absolute 80s - they've had a great set of figures and are a mere 78,000 listeners behind parent station Absolute Radio which delivers 1,323,000 verses Absolute 80s 1,245,000. Could 80s jump ahead next quarter?

4. How would you describe digital radio's results?


There's been a real noticeable leap on the graphs displaying mobile and tablet listening.

Last quarter, RAJAR reported that under a fifth of all adults and under a third of 15-24 year olds use their devices once a month to stream radio. This quarter, reports that nearly a quarter of all adults and well over a third, 36.2%, of 15-24 year olds do so - a significant rise. The increase is testament to the brilliant apps stations are releasing, as well as the excellent UK Radioplayer app. This is all great news for the stations who are looking to grow advertising revenues through their digital offerings.

5. What about the notorious London Breakfast Show battle?


Perhaps unsurprisingly Dave Berry and Lisa Snowdon on Capital FM have retained the number one spot. The pair has yet again beaten off competition from other commercial stations including a former spice girl (Emma Bunton on Heart) and a budding comedian (Absolute's Christian O'Connell is performing at the Edinburgh fringe next week). Back in the day it was Chris Tarrant on Capital that conquered the London airwaves at breakfast, if Dave and Lisa continue their dominance they could well be remembered in the same way.

6. What's your favourite fact this quarter?


Well this figure really leapt off the page! Premier Christian Radio's Q1 RAJAR was quite disappointing after attracting just under 100,000 listeners every week, yet on this quarter, they're up a whopping 148.5% to just under a quarter of a million listeners in London!

7. To close, describe RAJAR Q2 2014 in one sentence?


talkSPORT deliver their highest ever reach, Smooth settles into the Gold absorption and listeners flock to radio apps like never before. UK radio listening figures released for Q2 2014 Thu, 31 Jul 2014 08:06:46 GMT

Here are the RadioWorks Q2 2014 RAJAR headlines.

48.1 million adults, or 90% of the population, listen to radio every week.

64% of UK adults listen to commercial radio in the UK every week, that's 34.4 million people. Local commercial radio listening is well over 3 times more than that of local BBC stations at 27.5 million.

36.8% of all radio listening is via a digital platform and there has been a significant rise in the number of people accessing radio on their mobiles and tablets. Nearly a quarter of all adults and 36.2% of 15-24 year olds use their devices at least once a month to listen to radio.

Heart, now in its second quarter of absorbing Real Radio, is the UK's biggest commercial radio brand with 9 million weekly listeners. Capital is in second place with its figures remaining static year on year at 7.3 million, or 7.8 million when including sister station Capital XTRA.

Smooth Radio's recent rebrand, marketing push and absorption of some Gold stations has paid dividends as their new reach stands at 4.6 million weekly listeners. They remain behind Kiss, but only just, as they themselves post weekly listening figures of 4.63 million.

Capital has climbed back into the top spot for London stations in terms of reach, obtaining an impressive weekly audience of just under 2.2 million weekly listeners. Behind, but still up by 54,000 listeners year on year is Magic, with 1.9 million people tuning in every week. Kiss 100 is third on 1.85 million, Heart London comes in fourth in terms of reach on 1.8 million but strong listening hours means the station takes top spot in terms of audience share with 5.5%. LBC completes the top five reaching stations for London's commercial radio marketplace on 982,000 weekly listeners.

Another impressive RAJAR for digital-only station Absolute 80s; they record their best ever figures and now reach 1.25 million weekly listeners. Two more Bauer stations follow; Kisstory, now in its second RAJAR, breaches the million mark, with 1.1 million weekly listeners and Kerrang! are behind on just under 900,000.

More movement in the London breakfast battle; Capital FM's Dave Berry and Lisa Snowdon (6-10am, Monday - Friday) stay ahead of the pack and gain 187,000 new listeners quarter on quarter on 1.1 million but below them, Heart London with Jamie Theakston and Emma Bunton (6-9am) leap into 2nd spot on 821,000, Magic with Neil 'Foxy' Fox (6-10am) drops one place to 3rd with 786,000 and just 3,000 listeners behind on 783,000, Rickie, Melvin and Charlie on Kiss 100 (6-9am) round off the top four.

Outside of commercial radio, there's no stopping Chris Evans as his how now reaches 9.9 million weekly listeners during his BBC Radio 2 Breakfast show.