RadioWorks News The UK's Premier Radio Advertising Specialist Tue, 2 Sep 2014 02:45:41 GMT GiffGaff on KISS, UTV profits rise plus Magic gets new logo ~ Behind the Mic Mon, 1 Sep 2014 10:05:03 GMT

Top story

Kiss FM teams up with GiffGaff for rent promotion

GiffGaff will pay a KISS listener's rent for a year as part of an on-air and online sponsorship entitled 'Your Place…Your Space'. The station is sking listeners to create short-form creative video content or post a picture to Twitter or Instagram using #KISSgiffgaff as well as providing a narrative of why they deserve to win.

RadioToday new-window Ad embargo on Bauer, talkSPORT extends rights plus new COO at UTV Media ~ Behind the Mic Mon, 18 Aug 2014 09:48:34 GMT

Top story

Bauer Radio launches 'ad embargo' during Friday drive-time thanks to Auto Trader

Listeners to Bauer Radio will notice a lack of adverts during Friday drive-time, following a partnership with Auto Trader which will see ad time replaced by music. The partnership, implemented by Vizeum, sees ads replaced by songs chosen by listeners as part of a wider campaign to raise awareness of Auto Trader's 'What Drives Us Is You' positioning.

The Drum new-window New Bauer Digital MD, Tindall joins talkSPORT plus Myers questions Bauer ~ Behind the Mic Mon, 11 Aug 2014 09:32:18 GMT

Top story

Bauer hires new Digital Managing Director

Bauer Media UK has appointed ex-Perform Group, Warner Group and LoveLive executive Sam Jones as Digital MD. Jones will take up the new role on September 1 and will be tasked with accelerating the transformation of the global media company's digital business, leveraging multi-platform assets across both Bauer's lifestyle and radio businesses.

Music Week new-window Listening figures released, Miliband on LBC plus Pirate Radio museum opens ~ Behind the Mic Mon, 4 Aug 2014 09:45:36 GMT

Top story

UK radio listening figures released for Q2 2014

48.1 million adults, or 90% of the population, listen to radio every week. 64% of UK adults listen to commercial radio in the UK every week, that's 34.4 million people. Local commercial radio listening is well over 3 times more than that of local BBC stations at 27.5 million.

RadioWorks new-window Top 7 questions answered on the latest radio listening figures - Q2 2014 Thu, 31 Jul 2014 14:04:59 GMT

Top 7 Q2 2014 RAJAR questions answered by RadioWorks' Client Insight Director, Simon Pearce

1. What will RAJAR Q2 2014 be remembered for?


The many stations that have performed well, including Smooth, Premier and Sunrise Radio, but talkSPORT is likely to be the station that stands out as they posted their highest ever reach of 3,376,000 listeners. The quarter two RAJAR period covered the end of an exciting Premier League season, the build up to and the start of the World Cup in Brazil which no doubt helped boost talkSPORTs listening figures.

2. Which radio station is your RAJAR hero?


Original 106 - The independently owned radio station serving Aberdeen and the North East of Scotland has been adding thousands of listeners over the last year or so. Up 50% year on year and 21% quarter on quarter the station now delivers 80,000 listeners every week.

Martin Ingram, programming director at Original put the growth down to "a combination of making sure the music is spot on and having an entirely local focus with no syndication or networking. Competitions like the one currently on air giving listeners the chance to win a £14,000 car also help".

Original 106 is also available online via the UK Radioplayer, so why not tune in to listen to what all the fuss is about.

3. Which station has surprised you this quarter?


DAB only station Absolute 80s - they've had a great set of figures and are a mere 78,000 listeners behind parent station Absolute Radio which delivers 1,323,000 verses Absolute 80s 1,245,000. Could 80s jump ahead next quarter?

4. How would you describe digital radio's results?


There's been a real noticeable leap on the graphs displaying mobile and tablet listening.

Last quarter, RAJAR reported that under a fifth of all adults and under a third of 15-24 year olds use their devices once a month to stream radio. This quarter, reports that nearly a quarter of all adults and well over a third, 36.2%, of 15-24 year olds do so - a significant rise. The increase is testament to the brilliant apps stations are releasing, as well as the excellent UK Radioplayer app. This is all great news for the stations who are looking to grow advertising revenues through their digital offerings.

5. What about the notorious London Breakfast Show battle?


Perhaps unsurprisingly Dave Berry and Lisa Snowdon on Capital FM have retained the number one spot. The pair has yet again beaten off competition from other commercial stations including a former spice girl (Emma Bunton on Heart) and a budding comedian (Absolute's Christian O'Connell is performing at the Edinburgh fringe next week). Back in the day it was Chris Tarrant on Capital that conquered the London airwaves at breakfast, if Dave and Lisa continue their dominance they could well be remembered in the same way.

6. What's your favourite fact this quarter?


Well this figure really leapt off the page! Premier Christian Radio's Q1 RAJAR was quite disappointing after attracting just under 100,000 listeners every week, yet on this quarter, they're up a whopping 148.5% to just under a quarter of a million listeners in London!

7. To close, describe RAJAR Q2 2014 in one sentence?


talkSPORT deliver their highest ever reach, Smooth settles into the Gold absorption and listeners flock to radio apps like never before. UK radio listening figures released for Q2 2014 Thu, 31 Jul 2014 08:06:46 GMT

Here are the RadioWorks Q2 2014 RAJAR headlines.

48.1 million adults, or 90% of the population, listen to radio every week.

64% of UK adults listen to commercial radio in the UK every week, that's 34.4 million people. Local commercial radio listening is well over 3 times more than that of local BBC stations at 27.5 million.

36.8% of all radio listening is via a digital platform and there has been a significant rise in the number of people accessing radio on their mobiles and tablets. Nearly a quarter of all adults and 36.2% of 15-24 year olds use their devices at least once a month to listen to radio.

Heart, now in its second quarter of absorbing Real Radio, is the UK's biggest commercial radio brand with 9 million weekly listeners. Capital is in second place with its figures remaining static year on year at 7.3 million, or 7.8 million when including sister station Capital XTRA.

Smooth Radio's recent rebrand, marketing push and absorption of some Gold stations has paid dividends as their new reach stands at 4.6 million weekly listeners. They remain behind Kiss, but only just, as they themselves post weekly listening figures of 4.63 million.

Capital has climbed back into the top spot for London stations in terms of reach, obtaining an impressive weekly audience of just under 2.2 million weekly listeners. Behind, but still up by 54,000 listeners year on year is Magic, with 1.9 million people tuning in every week. Kiss 100 is third on 1.85 million, Heart London comes in fourth in terms of reach on 1.8 million but strong listening hours means the station takes top spot in terms of audience share with 5.5%. LBC completes the top five reaching stations for London's commercial radio marketplace on 982,000 weekly listeners.

Another impressive RAJAR for digital-only station Absolute 80s; they record their best ever figures and now reach 1.25 million weekly listeners. Two more Bauer stations follow; Kisstory, now in its second RAJAR, breaches the million mark, with 1.1 million weekly listeners and Kerrang! are behind on just under 900,000.

More movement in the London breakfast battle; Capital FM's Dave Berry and Lisa Snowdon (6-10am, Monday - Friday) stay ahead of the pack and gain 187,000 new listeners quarter on quarter on 1.1 million but below them, Heart London with Jamie Theakston and Emma Bunton (6-9am) leap into 2nd spot on 821,000, Magic with Neil 'Foxy' Fox (6-10am) drops one place to 3rd with 786,000 and just 3,000 listeners behind on 783,000, Rickie, Melvin and Charlie on Kiss 100 (6-9am) round off the top four.

Outside of commercial radio, there's no stopping Chris Evans as his how now reaches 9.9 million weekly listeners during his BBC Radio 2 Breakfast show. talkSPORT partners with Audioboom, Jason Donovan back plus Puppets control 106 JACK Oxfordshire ~ Behind the Mic Mon, 28 Jul 2014 09:38:30 GMT

Top story

talkSPORT partners with Audioboom

Audioboom, the social media audio platform, has appointed talkSPORT as its exclusive UK sales partner to sell digital audio and display advertising through Audioboom's network of sports websites, mobile apps and content.The deal meals media agencies and their clients will have 'one-stop' access to channel partners including The Premier League, Football League, talkSPORT, The ECB and Sky Sports.

talkSPORT new-window Trio bid for D2, Maples leaves Spotify plus Blinkbox reassures radio ~ Behind the Mic Mon, 21 Jul 2014 09:22:47 GMT

Top story

Bauer, UTV and Arqiva join forces to license D2 digital radio multiplex

Bauer, UTV Media and Arqiva have teamed up with a joint application to run the second national digital radio multiplex. The trio are applying for the licence to run a second nationwide digital audio broadcasting (DAB) platform, which will be home to around 10 new national radio services.
The Guardian new-window Radio adspend growth, Radioplayer adds car mode plus Gem duo cover Radio 2 ~ Behind the Mic Mon, 14 Jul 2014 10:05:03 GMT

Top story

Radio adspend on course for best year since 2003

Data from research body Warc shows radio adspend has started strongly in 2014, rising by 5.7% in Q1 compared with last year to £113m. This rate of growth is greater than the all-media total of 5% for Q1, suggesting things are looking good for the sector.
Media Tel new-window Commercial Radio Awards, RadioCentre warns Government plus new RadioCentre Chairman ~ Behind the Mic Mon, 7 Jul 2014 08:52:40 GMT

Top story

Arqiva Commercial Radio Award winners

The winners of the 2014 Arqiva Commercial Radio Awards were announced last week at a star-studded ceremony at London's Westminster Bridge Park Plaza Hotel. The awards, now in their 19th year and organised by RadioCentre, saw Absolute Radio pick up four awards including Presenter of the Year for the evening's host, Christian O'Connoll.
Radio Centre new-window