our work: ad funded programming

Bruce Springsteen book launch on Absolute Radio

Launching the paperback publication of Born To Run, Bruce Springsteen’s autobiography.

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Objectives

  • To launch the paperback publication of Born To Run, Bruce Springsteen’s autobiography
  • To send the message that this book was written by him and these are his own words

Solution

  • To promote the Born to Run Audiobook, Absolute Radio produced and aired an hour long special show, celebrating Bruce Springsteen & his Born to Run Autobiography.
  • Playing his hits and some of his under the radar gems, this hour-long show was a total celebration of The Boss!
  • 3 x 10” credits aired during the show, creating the association with the show and the book. Curated by Leona Graham, this seamlessly integrated the autobiography into the content of the station, celebrating the incredible career of such an iconic musician.
  • Throughout the week prior, 50” Co-Branded trails ran across the Absolute Radio schedule, generating excitement and hype for the one-off special Bruce Springsteen show.

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