our work: sponsorship

Driving registrations for Foxy Bingo on Smooth Radio

Driving new website registrations and raising brand engagement for Foxy Bingo.

listen

Objectives

  • Foxy Bingo wanted to drive new registrations to their website (Foxybingo.com) plus increase brand warmth and engagement levels.

Solution

  • 13-week sponsorship of the Smooth Radio David Jenson Drive-Time Show with a 2-minute solus Foxy Bingo commercial break each Friday at 12.50pm where Foxy effectively had his own 2-minute show.
  • Appointment-to-listen promotional trails were broadcast each week, to make sure listeners tuned in to hear what Foxy had to say.

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The RadioWorks Group