our work: broadcast pr

Energy Networks Association

To raise awareness of “105”, the new government funded phone number for power cuts.

listen

Objectives

  • To raise awareness of “105”, the new government funded phone number for power cuts.

Solution

  • We ran a Broadcast PR Radio Day utilising memory expert Dominic O’Brien to help listeners remember 10 important numbers.
  • We also commissioned research focusing on the memory to create a news-worthy hook.
  • The activity communicated the phone number and demonstrated how it could stay in the long-term memory, highlighting the benefits of the new number.

← Back to our work

Call us to plan your campaign

0207 907 0670

The RadioWorks Group