our work: events

Lenovo using the Capital Street Stars

To raise awareness around the new affordable Moto G4 and Moto G4 Play Smartphones.

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Objectives

  • To raise awareness around the new affordable Moto G4 and Moto G4 Play Smartphones.
  • To drive listeners to 3 highlighted test stores in and around Birmingham

Solution

  • To reach the target audience and drive footfall in store, Capital Birmingham ran a street stars campaign over 3 x weekends.
  • To incentivise listeners to head in store, listeners had the chance to win cash and a smartphone. Listeners were asked to play a ‘CRACK the code’ mechanic, answering simple questions.

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