our work: promotions

Slingo Bingo on Heat Radio

To target a female audience and associate the brand with entertainment, celebrity lifestyle, and most of all winning cash!

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Objectives

  • The UK launch of an online bingo brand.
  • To target a female audience and associate the brand with entertainment, celebrity but most of all winning cash!

Solution

  • A 5 week promotion on Heat Radio
  • Heat Radio Anthems played backwards with callers brought to air to identify the track and ‘sling it back’ the right way round in order to win a £250 cash prize from Slingo Bingo.
  • Competition rounds ran in every show across the schedule from Breakfast through to Evenings, with the cash prize being ‘rolled over’ if the correct track was not identified.
  • Heat Radio also ran a Saturday ‘reheat’ show with all of the Heat anthems that the listeners had been ‘slinging back’ from the week.

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