our work: co-promotions

TRNSMT Festival on Radio X

To promote TRNSMT Festival’s opening weekend.

listen

Objectives

  • To promote TRNSMT Festival’s opening weekend
  • To raise awareness around the new headline act

Solution

  • Radio X London and Manchester ran a 5 day co-promotion with 30 second branded trails.
  • A branded article page was created on the Radio X website, with ‘buy now’ links.
  • Tickets were also given away via the online article page via a simple enter to win mechanic.

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