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The latest Advertising Association/WARC Expenditure Report was published last week and it’s great news again for radio, which is performing well ahead of the market, boosted particularly by digital revenues.
In Q3 2017 radio revenue increased 5.1% year on year (boosted by a 42.6% rise in digital revenues) and outperformed the total media market growth of 3.5% resulting in an increase in market share for the second quarter running. With the exception of direct mail, all other non-internet media experienced a year on year decline in revenue in the quarter – so this is brilliant news for radio’s performance!
These figures come off the back of radio announcing record revenues of £645.8m in 2016 and the AA/WARC report predicting a further 4.7% rise in radio’s revenue for 2017. RAJAR figures last summer also saw commercial radio hit record audience figures of 35.9 million listeners every week and we will be updating you this Thursday with everything you need to know about the latest RAJAR results for Q4 2017.