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Top 7 Q2 2014 RAJAR questions answered by RadioWorks' Client Insight Director, Simon Pearce

1. What will RAJAR Q2 2014 be remembered for?

 

The many stations that have performed well, including Smooth, Premier and Sunrise Radio, but talkSPORT is likely to be the station that stands out as they posted their highest ever reach of 3,376,000 listeners. The quarter two RAJAR period covered the end of an exciting Premier League season, the build up to and the start of the World Cup in Brazil which no doubt helped boost talkSPORTs listening figures.

2. Which radio station is your RAJAR hero?

 

Original 106 - The independently owned radio station serving Aberdeen and the North East of Scotland has been adding thousands of listeners over the last year or so. Up 50% year on year and 21% quarter on quarter the station now delivers 80,000 listeners every week.

Martin Ingram, programming director at Original put the growth down to "a combination of making sure the music is spot on and having an entirely local focus with no syndication or networking. Competitions like the one currently on air giving listeners the chance to win a £14,000 car also help".

Original 106 is also available online via the UK Radioplayer, so why not tune in to listen to what all the fuss is about.

3. Which station has surprised you this quarter?

 


DAB only station Absolute 80s - they've had a great set of figures and are a mere 78,000 listeners behind parent station Absolute Radio which delivers 1,323,000 verses Absolute 80s 1,245,000. Could 80s jump ahead next quarter?

4. How would you describe digital radio's results?

 

There's been a real noticeable leap on the graphs displaying mobile and tablet listening.

Last quarter, RAJAR reported that under a fifth of all adults and under a third of 15-24 year olds use their devices once a month to stream radio. This quarter, reports that nearly a quarter of all adults and well over a third, 36.2%, of 15-24 year olds do so - a significant rise. The increase is testament to the brilliant apps stations are releasing, as well as the excellent UK Radioplayer app. This is all great news for the stations who are looking to grow advertising revenues through their digital offerings.

5. What about the notorious London Breakfast Show battle?

 

Perhaps unsurprisingly Dave Berry and Lisa Snowdon on Capital FM have retained the number one spot. The pair has yet again beaten off competition from other commercial stations including a former spice girl (Emma Bunton on Heart) and a budding comedian (Absolute's Christian O'Connell is performing at the Edinburgh fringe next week). Back in the day it was Chris Tarrant on Capital that conquered the London airwaves at breakfast, if Dave and Lisa continue their dominance they could well be remembered in the same way.

6. What's your favourite fact this quarter?

 


Well this figure really leapt off the page! Premier Christian Radio's Q1 RAJAR was quite disappointing after attracting just under 100,000 listeners every week, yet on this quarter, they're up a whopping 148.5% to just under a quarter of a million listeners in London!

7. To close, describe RAJAR Q2 2014 in one sentence?

 

talkSPORT deliver their highest ever reach, Smooth settles into the Gold absorption and listeners flock to radio apps like never before.

Here are the RadioWorks Q2 2014 RAJAR headlines.


48.1 million adults, or 90% of the population, listen to radio every week.

64% of UK adults listen to commercial radio in the UK every week, that's 34.4 million people. Local commercial radio listening is well over 3 times more than that of local BBC stations at 27.5 million.

36.8% of all radio listening is via a digital platform and there has been a significant rise in the number of people accessing radio on their mobiles and tablets. Nearly a quarter of all adults and 36.2% of 15-24 year olds use their devices at least once a month to listen to radio.

Heart, now in its second quarter of absorbing Real Radio, is the UK's biggest commercial radio brand with 9 million weekly listeners. Capital is in second place with its figures remaining static year on year at 7.3 million, or 7.8 million when including sister station Capital XTRA.

Smooth Radio's recent rebrand, marketing push and absorption of some Gold stations has paid dividends as their new reach stands at 4.6 million weekly listeners. They remain behind Kiss, but only just, as they themselves post weekly listening figures of 4.63 million.

Capital has climbed back into the top spot for London stations in terms of reach, obtaining an impressive weekly audience of just under 2.2 million weekly listeners. Behind, but still up by 54,000 listeners year on year is Magic, with 1.9 million people tuning in every week. Kiss 100 is third on 1.85 million, Heart London comes in fourth in terms of reach on 1.8 million but strong listening hours means the station takes top spot in terms of audience share with 5.5%. LBC completes the top five reaching stations for London's commercial radio marketplace on 982,000 weekly listeners.

Another impressive RAJAR for digital-only station Absolute 80s; they record their best ever figures and now reach 1.25 million weekly listeners. Two more Bauer stations follow; Kisstory, now in its second RAJAR, breaches the million mark, with 1.1 million weekly listeners and Kerrang! are behind on just under 900,000.

More movement in the London breakfast battle; Capital FM's Dave Berry and Lisa Snowdon (6-10am, Monday - Friday) stay ahead of the pack and gain 187,000 new listeners quarter on quarter on 1.1 million but below them, Heart London with Jamie Theakston and Emma Bunton (6-9am) leap into 2nd spot on 821,000, Magic with Neil 'Foxy' Fox (6-10am) drops one place to 3rd with 786,000 and just 3,000 listeners behind on 783,000, Rickie, Melvin and Charlie on Kiss 100 (6-9am) round off the top four.

Outside of commercial radio, there's no stopping Chris Evans as his how now reaches 9.9 million weekly listeners during his BBC Radio 2 Breakfast show.

RadioWorks, the independent radio advertising specialists, will be offering the Digital Audio Exchange (DAX) to its customers, allowing them to buy ad campaigns across more than 30 digital music platforms, including Blinkbox, Spotify, Absolute Radio and Global Radio’s stations.

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