RadioWorks Blog

News Corp completes acquisition of Wireless Group

Wednesday, September 28 2016 | Be the first to comment!
NEWSCORP WIRELESS

Wireless Group radio stations, which include talkSPORT, Virgin Radio, Pulse and Signal Radio are now officially owned by News Corp […]

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Amazon adds Audible Channels to Prime subscription

Monday, September 19 2016 | Be the first to comment!
amazon prime audible channels

Amazon acquired Audible in 2008. The announcement represents the first tie-up with Amazon Prime. Audible, well known for its audiobook […]

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Capital introduces Monster Mash-up

Monday, September 12 2016 | Be the first to comment!

Three gigs will take place next month around Halloween for Capital stations in London, Manchester and Liverpool.  Capital’s Monster Mash-Up […]

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Why use radio to drive response?

Monday, September 5 2016 | Be the first to comment!
sqpopup

Radiocentre has launched a microsite to help explain to agencies and advertisers how to use radio optimally to drive response. […]

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Radio Text Response Campaigns

Monday, August 22 2016 | Be the first to comment!
text response

Recent research by Marketing Architects shows that radio listeners are more responsive than ever when it comes to responding to […]

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IAB UK – Sound Investment Seminar

Monday, August 15 2016 | Be the first to comment!
sqiab

Last Wednesday, we attended the IAB UK’s Sound Investment seminar, where the IAB Audio Council showed us the latest developments […]

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Spotify and audio programmatic

Monday, August 1 2016 | Be the first to comment!
SQSpotifyWorld

Jana Jakovljevic, Spotify head of programmatic, spoke to Campaign recently about programmatic audio and the importance of targeted ads. Last […]

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The rise of ‘pop up’ radio stations

Monday, July 25 2016 | Be the first to comment!
sqpopup

The rise of ‘pop up’ radio stations   Last week, Irish public service broadcaster RTE launched a 24-hour radio station […]

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New Radiocentre ad targets L’Oréal

Monday, July 18 2016 | Be the first to comment!
sqloreal

The Radiocentre have targeted L’Oréal’s CMO Hugh Pile to ‘see radio differently.’ The new ad, taking its inspiration from Indie […]

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Audio Streaming on the up

Monday, July 11 2016 | Be the first to comment!
music

Nielsen’s US mid-year music report has revealed  that audio streams have nearly doubled since the first 6 months of 2015. […]

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