The admission of RadioWorks and its sister brand Maple Street Studios, is a significant step forward for the company and radio advertisers, says Michael Charnley-Heaton, Founder and Group CEO:
“We recognise the status that IPA membership will bring to our company and it’s a real endorsement of all that we’ve achieved since we launched over 20 years ago. The need for a radio specialist is now well established with RadioWorks, and membership of the IPA is recognition of the maturity of the business as well a great opportunity to train and develop our staff”.
“Radio is a key ingredient in the advertising mix” agreed Geoff Russell, IPA Director for Media Affairs.“It is a traditional medium which has managed the neat trick of adapting very quickly to audience need and advertising responses in an age where the technological platform is ever-changing but always relies on instantaneous and targeted appeal. As such the work of RadioWorks will add an interesting dimension and insight to our membership.”
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