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Here at RadioWorks we’re always looking at different ways we can utilise audio for recruitment campaigns. Something we’ve been talking about a lot recently are podcasts. Whilst the format has been around for a while, we’ve been exploring new and exciting ways of promoting opportunities for recruitment and education clients via the platform.
So for those that aren’t quite sure…
So why use podcasts for a recruitment campaign, well for starters they give you access to a hugely engaged audience and can place a client next to incredibly relevant content.
Using audio on demand services such as Acast, Audioboom and TuneIn, we can place ads around podcasts which contain relevant content or target specific audiences. Whether it’s advertising around sport podcasts to specifically reach a male audience, or focusing on podcasts popular with females. We can also utilise financial podcasts such as The Economist or The Financial Times to promote senior finance roles to an affluent, well-educated audience.
Alternatively we can create bespoke branded podcasts specifically for your client. These can cover a wide range of topics and cover anything from a series of fly on the wall programmes showcasing the core brand values and culture within an organising and promoting the highlights of working there, to creating content for a University.
Don’t be fooled into thinking that podcasts are easy to create!
Our creative team at Maple Street Creative have been making award-winning radio and audio programes for 15 years and are happy to talk to you further if you are thinking about creating a branded podcast for your client.
They can take you through the whole process from production, format and planning, through to hosting, promoting and reporting.