Radio Advertising – "If you're doing radio, do it with a company that believes in it!"
Freephone: 0800 9995 996
Radio sponsorships generate brand awareness through association with a radio station's editorial. Highly targeted and longer term propositions can be the making of a brand and may include sponsorship of weather, traffic and travel, a complete show or even a specific station-led competition.
By its nature, a sponsorship is a long-term partnership, thus keeping the brand to the forefront of listener's minds. Working rather like a drip campaign, sponsorship is a relatively inexpensive way to maintain profile amongst a desired audience.
On-air sponsorship is great for building brand awareness. Your sponsorship will give you frequent name check mentions, along with a brief positioning statement.
Sponsorship builds awareness, typically over 12 months but never less than 3 months. Over time, a strong positive association can be built in the listeners mind, between the brand name the attributes of the sponsored programme giving the client ownership of the sponsored property.
A sponsorship is less direct: The client can get to the audience in a much more subtle way. The status of the sponsor is enhanced by being associated with the station which has been chosen specifically by that listener.
If you have an enquiry, question or would like more information on moving forward with an advertising campaign, please do not hesitate to call on 0800 9995 996 or fill in the form below. Alternatively you could visit our offices.