Radio Yorkshire going online only & Fix Radio estimates audience figures

DigitalAudioWorks Story of the Week

Spotify’s 2018 Goals marketing campaign

Last year, Spotify tapped into its data troves for a clever marketing campaign. This year, it’s back in action, all themed around resolutions for 2018. The push is dubbed “2018 Goals,” and it again highlights some of the unusual factoids and data points from Spotify listeners. The campaign was developed and executed in-house and covers 18 markets.

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