5 things to consider when creating a new narrative plus, Radiocentre encourages brands to invest

Apr 2020  Radio News

creating a narrative

5 things to consider when creating a new narrative

As companies streamline and friends and colleagues take a break from the front line, it’s important to remember the difficult truth that workers still need to work and consumers still need to consume if we’re to have any effect on lessening an inevitable recession. So far, advertising has focused on acknowledging the Coronavirus, the next phase is for brands to start creating a narrative for the new normality. Here are five things to consider.

Maple Street Creative


Radiocentre encourages brands to invest in medium amid lockdown

Radiocentre is encouraging brands to invest in commercial radio during the coronavirus pandemic with an ad explaining that work can be created and recorded quickly and cost-effectively.

Using the tagline: “Business as usual, even when it’s not business as usual…” It aims to acknowledge businesses that are still operating and need to communicate with customers.

Campaign


Stuff to do whilst at home

Social distancing doesn’t need to be anti-social. In fact, one of the positive things to come of the current situation is the amount of content being made available for people to enjoy at home and the sense of everyone pulling together to stop one another from going stir crazy!

We’ve got your social distancing social life covered, with this weekly round up of free entertainment and things you can do whilst staying at home…

Maple Street Creative


Bauer Media stations to air 52 hours of live music over Easter

Bauer Media has announced details of special live music programming across six of their national radio stations this upcoming Easter Bank holiday.

Absolute Radio, Jazz FM, Kiss, Kerrang! Radio, Scala Radio and Planet Rock will all broadcast content supported by the Audio Content Fund, which made grants available to help support audiences during coronavirus restrictions.

The stations are set to broadcast 52 hours of live music over the weekend, in order to fill the gap left by the cancellation of gigs and festivals around the country. Teaming up with four production companies – TBI Media, Somethin’ Else, Listen, and We Are Grape – Bauer will bring listeners a series of performances from artists and DJs, all recorded in their own homes.

Music Week


 

 


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