Cost keeps audio subscriptions down in U.S. plus Bauer launches Absolute Radio 20s
Feb 2020 Radio News
Digital Audio story of the week
Nielsen: Younger listeners driving weekly time spent for streaming audio, and cost keeps multiple subscriptions down
Nielsen released a special edition of its Total Audience Report focused on streaming media in the U.S. While radio remained the top audio source by weekly reach at 92%, streaming audio on smartphones took the second spot.
Nielsen asked why respondents did not subscribe to paid services. Overall, cost of media services was the leading reason given for limiting the number of paid services participants subscribed to. Forty-three percent said they were already satisfied with their available options.
Industry News stories
Bauer’s Paul Keenan announces Absolute Radio 20s
Speaking at Radio Days Ireland (Thursday 20th February), Bauer Media President of Audio, Paul Keenan announced launch plans for another new decade station, Absolute Radio 20s.
John Pienaar joins Times Radio for Drive Time
BBC’s Deputy Political Editor John Pienaar is joining new digital station Times Radio to present the Drive Time show.
John has been at the BBC for 28 years, and was previously a newspaper journalist.
Country Hits Radio partner with the Country to Country music festival
Following a partnership with Country to Country for Country Music Week in 2019, Country Hits Radio have now partnered with Europe’s biggest country music festival for their upcoming London event.
C2C: Country to Country will take place at The O2 in London over 3 days next month, featuring some of the world’s biggest country stars along with emerging talent.
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