Bauer Media sign Jo Parkerson to launch content hub

Mar 2013  Radio News

Parkerson is currently Global Radio’s Head of Artist Liaison and Showbusiness Editor but will leave the role to join Bauer on April 2nd.

The content hub will utilise publishers, journalists, producers, programme directors and presenters from around Bauer Media to capture, distribute and share content around the group.

Paul Keenan, Chief Executive, Bauer Media UK, said: “Bauer Media’s strategy focuses on delighting our 20 million consumers week in, week out. This new hub puts our engaging content at the heart of our offering, and ensures that consumers of our world-famous brands will have 24/7 access to the best news and exclusives from around the world, across multiple platforms.”

Parkerson will report into Steve Parkinson, MD Bauer Radio London and Nicky Holt, Publishing Director of heat and Closer, who will have joint responsibility for the hub.

She will be tasked with creating a new content sharing strategy which will encompass audio, video and other stories already created for the Group’s brands.

Steve Parkinson, Managing Director, Bauer Radio London, added: “Jo’s experience as journalist, presenter, editor and producer, coupled with a little black contact book to die for, makes her the perfect candidate to head up Bauer Media Group’s new entertainment and lifestyle content department.”

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