Bauer plans to bring Greatest Hits Radio to London and rebrand Country Hits Radio as Absolute Radio Country

Feb 2021  RadioWorks Blog

greatest hits radio, absolute radio country

Last week, Bauer Media unveiled a proposal for Greatest Hits Radio to gain FM coverage in London. Bauer has applied to reallocate the 105.8 FM frequency to the brand, replacing Absolute Radio.


This would mean that London listeners could soon have greater opportunity to enjoy the much anticipated drivetime show with Simon Mayo, as well as programmes from nationally known presenters including Mark Goodier, Pat Sharp, Janice Long, Paul Gambaccini and Jenny Powell.

Absolute Radio, which has been broadcasting on 105.8 in London since April 1995, is set to take the next important step in its evolution by going fully digital. With a huge 70% of listening being derived from digital platforms, according to Bauer Media, the brand has succeeded in converting more and more of its audience to listen digitally.

Additionally, Absolute Radio is to expand the network by rebranding Country Hits Radio as Absolute Radio Country. Absolute Radio will also bring even more choice to listeners in London, with Absolute Radio 00s added to DAB, while Absolute Radio 70s and Absolute Radio 10s will gain DAB+ coverage in the capital.

Commenting on these changes, Dee Ford, Group Managing Director, Bauer Radio UK said:

“We are constantly seeking ways to grow our audiences. The original digital commercial radio innovator, Absolute Radio is home to three top ten digital stations and has been pioneering in this space for over a decade. Continuing to drive us forward digitally, the much-loved network will bring its digitally savvy audience even greater choice with Absolute Radio Country. Accelerating Greatest Hits Radio’s growth by making it more widely available in London, we’re excited to further unlock the network’s huge potential in 2021.”

 


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