Planet Rock has already established itself as a national digital radio station with an audience of more than 877,000 listeners a week. The stations joins Kiss, Heat, Q, Kerrang!, The Hits, Smash Hits and Magic in Bauer’s growing portfolio of national radio brands.
Paul Keenan, Chief Executive, Bauer Media UK, said: “Radio is in growth in the UK and Planet Rock, through its passion for great music, offers listeners and commercial partners an engaging and relevant experience. Our brands, along with the music industry, are seeing a real resurgence in guitar-based music which makes this acquisition an exciting and timely addition to our portfolio of national radio brands and music magazines. Planet Rock has built an excellent reputation with listeners and the music industry. We are looking forward to the station becoming part of our global media company where we can offer significant resources across multiple brands and platforms to take it to even greater heights.”
Malcolm Bluemel, former owner says: “Planet Rock is going to a great home. Bauer is a business that really cares about building brands and music radio in particular. The station is in safe hands with the new owners and I’m looking forward to following its success going forward.”
Planet Rock will be managed by Steve Parkinson, Bauer Radio’s London Managing Director, who said: “I’m looking forward to working with the talented Planet Rock team to develop the radio station further – and make it an even better experience for music fans and increase the appeal and value to advertisers as part of our national radio brand portfolio.”