Mar 2019 RadioWorks Blog
Bauer has announced its acquisition of UKRD; the group’s fourth purchase this year. This news follows shortly after the procurement of Celador Radio, Lincs FM Group and Wireless Group’s local radio stations along with Bauer’s various station launches, including Scala Radio.
UKRD owns and operates 10 local commercial radio stations across the country, with a weekly reach of 722,000 listeners. This includes Eagle Radio, KLFM, Minster FM, Pirate FM and Spirit FM, along with the UKRD’s interests in three local DAB multiplexes and First Radio Sales.
What Bauer says:
CEO of Bauer Media UK, Paul Keenan, said: “These stations are an excellent addition to our business and further extend our reach into completely new areas of the UK… This further demonstrates our long-term commitment and belief in commercial radio which has never been so exciting – for both listeners and advertisers. With record revenues for the third year running, the radio medium has grown by a third in the past five years alone, and with its highest share of listening since 2001, commercial radio is in a stronger position than ever before.”
What UKRD says:
CEO of UKRD William Rogers, commented: “UKRD’s radio stations will make a great addition to the Bauer portfolio and the opportunities that may well present themselves to many of our talented and highly professional people will be greatly enhanced by this acquisition. The inclusion in the deal of UKRD’s interest in FRS ensures that the agency will continue to serve its clients.”
Bauer Media enters a Hold Separate after latest purchases of Lincs FM Group, Celador Radio Group and Wireless local stations in England and Wales.
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