Mar 2020 RadioWorks Blog
The Competition and Markets Authority (CMA) has approved Bauer’s acquisition of Lincs FM, Celador Radio, UKRD and Wireless local stations, first announced in February 2019. Subsequently, all four acquisitions were referred to the CMA and placed into hold separate.
In February 2020, regulators agreed that there were no competition issues in local markets however, the remaining future of FRS (First Radio Sales) and their other represented stations were still under investigation.
Last week’s announcement concludes this, with the stipulation that Bauer will offer national sales representation to FRS member stations for the next 10 years on the same terms as they are currently receiving.
Dee Ford CBE, Group Managing Director, Bauer Radio, comments: “This is great news for listeners and for commercial radio, and we are looking forward to welcoming Lincs FM, Celador Radio, UKRD and Wireless to Bauer. Audiences love and trust radio because of its compelling quality content and those stations joining Bauer will benefit from greater digital coverage and better access to national advertising. We are also looking forward to working with the independent stations currently represented by FRS and will be working closely with the CMA to implement the agreed remedy.”
Stuart McIntosh, CMA Panel Chair said: “It’s really important that independent radio stations have good access to representation for national radio ad sales as it is an important source of income for those stations. Without the CMA’s remedy, it’s likely that these stations would have to pay over the odds for national advertising representation.”
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