Bauer’s Hits network, Carlsberg in talkSPORT deal plus radio the medium for PR ~ Behind the Mic
Jan 2015 Behind the Mic
Carlsberg teams up with talkSPORT to offer dream job as ‘the people’s pundit’
Carlsberg is launching a four-month campaign to find the UK’s most talented fan to become the ‘People’s Pundit’ for talkSPORT. The winner be part of talkSPORT’s on-air team at a Premier League game on the last day of the season.
Imagine getting your message out to 21 million people in just three hits. Sounds impossible, doesn’t it? Here are six reasons to embrace radio. 1. Reach The combined weekly stats for the breakfast shows on BBC Radio 1, 2 and 4 are so impressive that if you can get a story away across all three networks, you could reach a third of the UK population before most people have even had their second cup of coffee…
Streaming overtakes radio use for US teens: but UK fares better
The highly respected Edison Research released new “Share of Ear” figuresrecently, based on research from Autumn 2014. In it, they show US teens are spending more time with streaming audio services, like Pandora or Spotify, than they do with broadcast radio (including both over-the-air and the online streams of AM/FM stations).