Broadcast PR allows you access to both BBC and Commercial radio stations via a scheduled live or pre-recorded interview.
If an advertiser has a strong, newsworthy story we can plan an audio advertising campaign schedule to reach the target market, detailing the best broadcasters (BBC and Commercial) for the story. The story is pitched to programme editors and producers and a spokesperson is sourced to conduct the interview.
The spokesperson will be positioned as an industry expert and given the opportunity to talk to millions of listeners across the UK via interviews.
If there is not an obvious news hook, we can create an angle by commissioning relevant research on behalf of the advertiser.