A co-promotion is used to promote a ticketed event such as a concert, exhibition or show.
Co-promotions harness the power of radio stations to raise awareness and highlight a specific event and its details (i.e. dates, venue, what’s on), therefore making listeners aware of the event and increasing ticket sales.
Co-promotions enable stations and an event to work together in a mutually beneficial partnership. The station gives the event its full backing, adding massive credibility to that particular event.