brand integration


A co-promotion is used to promote a ticketed event such as a concert, exhibition or show.


Co-promotions harness the power of radio stations to raise awareness and highlight a specific event and its details (i.e. dates, venue, what’s on), therefore making listeners aware of the event and increasing ticket sales.

Co-promotions enable stations and an event to work together in a mutually beneficial partnership. The station gives the event its full backing, adding massive credibility to that particular event.

Struggling to imagine what this would look/sound like?

Have a look at this example.

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