Station events can range from high profile music concerts to the station broadcasting live from an off sight location.
Advertisers can sponsor these events and align themselves with the talent and the engaging station content. There is also the possibility to have celebrity endorsement via the partnership association.
Experiential activity is powerful for local advertisers who want to drive footfall to an event e.g. a store opening, where station street team activity can be used. This works well for launches and instore promotions as you harness the power of radio, visually with station branded crew and branding on-site, whilst encouraging listeners to come down to an event where the street team will be holding a prize give-away mechanic with optional sampling opportunities.