Promotions are short term on-air competitions – usually to publicise something new, educate and inform or to create some buzz.
Promotions deliver guaranteed coverage at a desired time and allow the advertiser to dominate a relevant environment, communicating the message to listeners through editorial content.
Key messages are delivered and endorsed by presenters, bringing the brand to life. Promotions can include data capture options, which make them measurable and valuable for direct response campaigns.
Promotions can include on-air competitions with phone, text, social and email interaction to bring your brand to life, or pre-recorded trails driving listeners to an online competition on a station’s website.