Recent figures from Radiocentre show that commercial radio took £645.8 million in ad revenue last year (2016), its highest ever figure. This represents a 5.4% increase on the previous year, outperforming the total 2016 advertising industry growth estimate of 4.4% from the Advertising Association/WARC.
The fourth quarter of 2016 proved to be the biggest on record with advertisers, growing 7.7% to £181.1 million, beating the previous record fourth quarter of £168.4 million in 2003.
The biggest sectors for radio advertising were the motor industry, retail, entertainment and leisure, finance and government. The medium also had a boost from a 90% growth in spend from online retailers, almost doubling from £6.5 million in 2015 to £12.4 million in 2016. Sky remains the largest UK radio advertiser with spend of £19.4 million.
If you would like to know more about advertising on radio, then give us a call on 0207 907 0670 and we can talk through the various options in more detail!
