Consumers are more optimistic about spending research finds, plus Bauer partners with TikTok for live KISS stream

Aug 2020  Radio News

Kiss tiktok

Consumers will continue new habits after lockdown and are more optimistic about spending, research finds

Since 18th March 2020, the Bauer Media insights team has been running a study tracking consumer behaviour and attitudes during lockdown. As lockdown eases, the latest survey looks at how behaviours and attitudes have evolved, habits have been formed and which trends will potentially stick as lockdown eases and beyond. The latest results show that consumers are more optimistic about planning to spend again once lockdown is completely lifted, with many consumers permanently adopting habits gained during lockdown. From shopping online and being more adventurous in the kitchen to making home improvements and shopping locally, many consumers have learned new lessons and behaviours that they will carry on post-lockdown and will impact future purchase decisions.

Bauer Media

Bauer partners with TikTok for live KISS stream

Last Friday, KISS partnered with TikTok to host a special livestream show with Jordan Banjo and Perri Kiely.

The livestream was pre-promoted across KISS and TikTok’s platform, leading up to the TikTok event which started 10am on Friday, until 5pm, celebrating the end of the new Breakfast Show’s first week.


New Podcast: A Cuppa Happy with Joss Stone

Joss Stone’s A Cuppa Happy podcast launched this week. Happiness – the most mysterious of human emotions. It’s elusive, fleeting and often unappreciated until it’s gone. But what exactly is it, and how do we find it? Each week Joss Stone speaks to a host of guests from deep thinkers, to cultural figures – in an effort to find some answers. Expect outlandish theories, occasional disagreements and a whole lot of laughs.


Additional weekend show for Moira Stuart on Classic FM

A new programme started on Classic FM on Sunday 9th August called Moira Stuart Meets.

Moira will host the eight-part series programme in addition to her Saturday afternoon show.

Broadcast every Sunday at 9pm, Moira Stuart Meets… marks her first-ever interview series, as she chats to well-known names from the worlds of the arts, politics, sport and entertainment.




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