GoCompare named as sponsor of GTN's Echo Entertainment News
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Welcome to this week's RadioWorks newsletter. In this edition »
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Your industry headlines

Planet Rock celebrates 18 years on Air, new Newquay station focussing on surfing

Sponsorship Opportunity 

There is an opportunity to sponsor Sunrise's Financial Updates and Weekends 

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Newsletter Poll

Click here to enter this week's newsletter poll or scroll down for the question

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   Radio & Alexa - the best of friends

   Everyone has been talking about Alexa and the Amazon Echo recently, and there is no denying that home assistants are on a lot of people’s Christmas lists. It is thought that voice-controlled smart devices will soon become mainstream technology, with household penetration potentially exceeding 40% by early next year.

    The primary reason for purchasing home assistants like the Alexa or Google Home is greater access to audio entertainment. Findings from Getting Vocal research, which was jointly funded by Radioplayer, Radiocentre and Global shows that 72% of all audio entertainment time on Echo is spent listening to radio.

According to RAJAR MIDAS, Echo users tune in to over 3 million hours of live radio every week through the screen-less device, which means that radio advertising is the most natural route for brands to communicate via Echo.

Over half of daily Echo users recall hearing advertising on the device, with radio cited as the main – and most natural source, ahead of other audio services. This highlights radio’s resilience – it is a medium that is reinforced by its adaptability to new technologies, helping to keep it relevant for both listeners and advertisers.

Currently Echo users can listen to hundreds of radio stations in the UK and abroad thanks to the device’s built in TuneIn app as well as the UK RadioPlayer ‘skill’. Last week, Jazz FM announced its own skill, which allows Jazz FM listeners to play the station’s output without going through TuneIn or RadioPlayer. The latest AI technology provides direct access to personalised greetings from the presenters and over time the Alexa skill will enable listeners to explore all of Jazz FM’s specialist programmes and catch up with earlier programmes by a voice command. Users can access the new Alexa skill by enabling it in their Alexa app or by saying “Alexa – enable Jazz FM skill."

If you want to find out more about advertising on commercial radio stations or digital audio platforms - we can help! Give us a call on 0207 907 0670 and we can talk you through the process and work out the best option for you.

"I have always received an extremely professional service. The team are very efficient, friendly and willing to help, as well as suggest options for your campaign. Information is delivered quickly and accurately. Excellent"

Rachel Guglielmo from M3 Communications


Newsletter Poll

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Last week's poll results

Big Congratulations to our last winner Sharon Perry who won a £25 John Lewis voucher.

Last time we asked what you thought of the John Lewis Christmas ad and it wasn't a hit this year with only 3% thinking it was the best one yet!


James Lester commented…

Solid but not sensational!"

Trish O'Driscoll commented…

I'm struggling to recall the ad, although I know I've definitely seen it. It just doesn't live up to previous years!"

POLL COMPETITION
Black Friday's official date is on the 24th November, but deals have already started appearing. Have you already bought anything in the sales yet?
 
 • Yes - far too much! 
• No - no good deals
• Not yet - but I will

• Just give me the prize!


A £25 Amazon Voucher is up for grabs.
 
 

 

 

 

Simply enter the poll - and leave a comment for your chance to win!
»  DigitalAudioWorks Story of the week
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Spotify acquires music creation and collaboration company

Spotify has acquired Soundtrap, an online music studio that lets people collaborate on music creation in real time.

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»  Latest industry news stories
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Planet Rock celebrates 18th Birthday

The three channels are as follows: Scottish Sun Hits, Scottish Sun 80s and Scottish Sun Greatest Hits.

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GTN gets sponsor for Echo Entertainment News

GTN has signed up GoCompare to sponsor the audio via Alexa. The audio is available via the Flash Briefing which is updated four times a day with fresh content.

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New radio station focussed on surfing

Radio Newquay will focus on surfing when it launches on FM after winning a five-year community radio licence from Ofcom.

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  Sponsorship Opportunity - Sadia Aziz

   Sunrise Radio is now in its 29th year of broadcasting to British Asians, and after the latest RAJAR results, they remain to be the UK’s number 1 commercial Asian radio station across London and the UK!  

If your brand needs to reach British Asians up and down the country, then look no further, as we have a couple of sponsorship opportunities you may like the sound of...

Firstly, there is an opportunity to sponsor Sunrise's Financial Updates – a popular feature reviewing the currency market and gold trading prices. If you have a client within this specialist sector, this really is an opportunity not to be missed. With 10” sponsor credits during Breakfast as well as the Afternoon Drivetime show, your brands key messaging could reach over 300,000 listeners across a 13 week period.

If your brand isn’t as niche however, Weekends on Sunrise Radio is also available. Your 10” sponsorship credits will be aired throughout Saturday and Sundays between 10am and 4pm, reaching over 250,000 listeners across the 13 weeks.

Both of the above opportunities are available on Sunrise National (DAB only) and if you’d like to hear more, then get in touch with us today.

Get in touch with Sadia arrow
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  Station of the Week from:
   Banke Adebola
   Accounts Assistant

   My station of the week is: Kiss FM

   KISS FM has been my go to radio station for about 5 years now and this is particularly because of the breakfast show with Ricky, Melvin and Charlie. They keep me updated with the news, weather, any current celeb gossip and obviously the right songs to get me out of bed in the morning.

They also have a range of presenters throughout the day so you can expect a mix from all the presenters.

Whenever I get a chance to listen to them all day, I love it because the music is generally very current and I tend to hear all the future releases way before they are released anywhere else..

Friday evenings is a bit different as it is the start of the weekend so they do a good job getting me in a good mood for the weekend.


Listen to Kiss FM
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Emma Hill
Regional Business Director

Got an airtime schedule that needs planning and buying? We are the UK's biggest team of unbiased audio experts on all things audio.
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Sara Hashem
Senior Producer

Great audio is not confined to the 30 second spot - Maple Street Creative specialises in podcasts, brand sonics, voice talent and much more.
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Neil Cowling
Creative Director

DigitalAudioWorks offers advertisers a way of identifying and delivering the right opportunities to reach customers through digital audio platforms such as Acast, and In-Stream.
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Jessica Bernard
Account Manager

RadioWorks are the largest team of  recruitment specialists in the radio industry. We make radio accessible, effective, innovative and measurable for clients.
 

Tweet of the week
Radiocentre @Radiocentre

New #ProfitAbility study from @Thinkboxtv and @ebiquityglobal shows strong ROI performance from radio, particularly when used with TV - mirroring our own ROI and Brand Multiplier studies. #WhatATeam #PowerCouple

Join the conversation

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