RAJAR Headlines for Q1 2018
Quarter 1 2018 RAJAR figures are released
RAJAR Headlines for Q1 2018 from RadioWorks »

Digital listening surpasses the 50% mark!

Commercial Radio Listening Continues to Rise and stay ahead of the BBC.

Here are the radio listening headlines from the RAJAR release for Q1 2018. All statistics are for weekly listening unless otherwise stated.

49.2million (90%) adults listen to radio every week, and 66% of adults listen to commercial radio. Breaking this down by age, 72% of Adults aged 15-44 listen to commercial radio (18.3 million).

Commercial Radio continues to stay in front of the BBC for yet another quarter with an impressive weekly reach of 36 million, compared to 34.5 million this time last year. The BBC’s figures have decreased very slightly since last quarter, with a weekly reach of 35m.

The networked stations continue to post listening figures well into the millions; Heart Brand 9.5m, Capital Brand 8.2m, Kiss Network 5.52m, Smooth Brand 5.49m, Absolute Network 4.5m and, Magic Network 3.7m.

All the networks have decreased their listenership ever so slightly, except the Heart Network, which is up by 329,000 from last quarter.

Capital is still London’s most popular commercial station with 2.1m listeners, beating Kiss (1.9m) to the top spot for the fifth quarter in a row. Heart has moved up to third place (1.5m) followed by Magic with 1.4 million listeners.

Looking beyond London, regional radio remains in a strong position with Smooth Radio North West and Capital Yorkshire both posting over a million listeners.

In the battle of the breakfast shows, Kiss continues to be the biggest national breakfast show, with 2.1 million weekly listeners across the country. The Absolute Radio Network follows in second place with 2 million weekly listeners on a national scale.

Looking at London specifically, Capital Breakfast with Roman Kemp has swapped places with Kiss Breakfast to take the London Breakfast Show crown. Roman’s show on Capital is the only London breakfast show to reach over a million UK adults.


34 million people (63% of the population) tune in to radio every week via a digitally enabled receiver. Digital listening has reached a new record share of 50.9%, up from 47.2% a year ago.

This accounts for the majority of all listening for the first time. Digital listening share is comprised of listening across all digital platforms - DAB in homes and in cars, Apps and online (which includes smart and voice-controlled speakers) and DTV - and this is the first time that listening to digital has been greater than analogue platforms - FM and AM.

In an average week, digital listening accounts for 521 million hours. DAB has the largest share, with 72%/377 million hours followed by Online – 18%/95 million hours and DTV – 10%/ 49 million hours.

In the Digital-only charts, Kisstory continues to increase it’s listenership, now reaching 1.85m weekly listeners. The 80s music stations are also continuing to increase listenership with Absolute 80s (1.56m) and Heart 80s (1.39m) grabbing second and third place, respectively.

Looking at how we listen, 27.8% of adults listen to radio via a mobile phone or tablet once a month. This figure increases to 36.5% when looking at people aged 15-24.
Get in touch arrow

Address

lable London: 36-40 Maple Street, W1T 6HE
Regional: 18 Victoria Place, Carlisle, CA1 1ER
phone 0207 9070 670
01228 580 380
website RadioWorks.co.uk

Description: Description: fb Description: Description: twit Description: Description: lin  Description: Description: g+
c-logo4
c-logo4

You have received this email because you have previously provided us with your email address and shown an interest in RadioWorks. If you do not want to receive future emails about RAJAR from RadioWorks, please follow the link below.