Quarter 1 2018 RAJAR figures are released
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RAJAR Headlines for Q1 2018 from RadioWorks
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Digital listening surpasses the 50% mark!
Commercial Radio Listening Continues to Rise and stay ahead of the BBC.
Here are the radio listening headlines from the RAJAR release for Q1 2018. All statistics are for weekly listening unless otherwise stated.
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49.2million (90%) adults listen to radio every week, and
66% of adults
listen to commercial radio. Breaking this down by age, 72% of Adults aged 15-44
listen to commercial radio (18.3 million).
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Commercial Radio continues to stay in front of the BBC for yet another quarter with an impressive weekly reach of
36 million, compared to 34.5 million this time last year. The BBC’s figures have decreased very slightly since last quarter, with a weekly reach of
35m.
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The networked stations continue to post listening figures well into the millions;
Heart Brand 9.5m, Capital Brand 8.2m, Kiss Network 5.52m, Smooth Brand 5.49m, Absolute Network 4.5m and,
Magic Network 3.7m.
All the networks have decreased their listenership ever so slightly, except the Heart Network, which is up by 329,000 from last quarter.
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Capital is still London’s most popular commercial station with
2.1m listeners, beating
Kiss (1.9m) to the top spot for the fifth quarter in a row.
Heart has moved up to third place
(1.5m) followed by
Magic with
1.4 million listeners.
Looking beyond London, regional radio remains in a strong position with Smooth Radio North West and Capital Yorkshire both posting over a million listeners.
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In the battle of the breakfast shows, Kiss
continues to be the biggest national breakfast show, with
2.1 million weekly listeners across the country.
The Absolute Radio Network follows in second place with
2 million weekly listeners on a national scale.
Looking at London specifically,
Capital Breakfast with Roman Kemp
has swapped places with
Kiss Breakfast to take the London
Breakfast Show crown. Roman’s show
on Capital is the only London
breakfast show to reach over a
million UK adults.
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34 million people (63% of the population) tune in to radio every week via a digitally enabled receiver.
Digital listening has reached a new record share of
50.9%, up from 47.2% a year ago.
This accounts for the majority of all listening for the first time.
Digital listening share is comprised of listening across all digital platforms - DAB in homes and in cars, Apps and online (which includes smart and voice-controlled speakers) and DTV - and this is the first time that listening to digital has been greater than analogue platforms - FM and AM.
In an average week, digital listening accounts for
521 million hours. DAB has the largest share, with 72%/377 million hours followed by Online – 18%/95 million hours and DTV – 10%/ 49 million hours.
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In the Digital-only charts,
Kisstory continues to increase it’s listenership, now reaching
1.85m weekly listeners. The 80s music stations are also continuing to increase listenership with
Absolute 80s (1.56m) and
Heart 80s (1.39m)
grabbing second and third place, respectively.
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Looking at how we listen,
27.8% of adults listen to radio via a mobile phone or tablet once a month. This figure increases to
36.5% when looking at people aged 15-24. |
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Get in touch with our team directly
Email addresses for everyone at RadioWorks Group
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Address
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London: 36-40 Maple Street, W1T 6HE
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Regional: 18 Victoria Place, Carlisle, CA1 1ER
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0207 9070 670
01228 580 380
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RadioWorks.co.uk
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RAJAR Headlines Q1'18
