Mar 2013 Radio News
The launch of the five figure, six-month sponsorship deal which began on Monday March 11, will also include the drive-time bulletins on the Bauer Media-owned radio station.
Bauer’s Head of Agency Sales, Angela Wilkinson said: “We are delighted the first sponsor of Key 103’s weather is such a well-known national brand as Floors2Go. We hope this is the start of a great relationship across our whole portfolio.”
Karen Hodges, Head of Marketing at Floors2Go said: “We are looking forward to working with Key 103. This sponsorship will allow us to showcase the range and quality of our products.”
The deal was brokered by Kirsten Jeffrey at independent radio advertising agency, RadioWorks, and Kirsty Roebuck at Key 103.
Emma Hill, Regional Director at RadioWorks said: “We are very pleased to have Floors2Go positioned within one of the most sought after and long standing breakfast shows in the country, especially as they are the first sponsor of the feature within Mike and Chelsea’s show.”