Freederm signs on for headline sponsorship of Kiss Breakfast

Jul 2013  Radio News

The “Freederm Fridays” Feature will see listeners being offered the freedom to do what they want with the chance to win a £250 cash prize. Listeners will be encouraged to enter the competition on-line throughout the week via a series of on-air promotional trails, with a winner being revealed in the Breakfast Show each Friday.

Digital presence includes “Freederm Fridays” featured within the Kiss Breakfast Takeaway, a bite-sized video version of the show’s highlights, plus branding on the Kiss Breakfast Show page within www.kissfmuk.com for the duration of the 13-week sponsorship.

Steve Taylor, Bauer Creative Commercial Director said: “We’re delighted to be partnering with Freederm around Kiss Breakfast. As well as being a perfect fit for our listeners, the brand message will reach them at exactly the right time when they are getting ready for the day ahead.  Kiss reaches 1.7 million 15-24 year olds every week and this campaign harnesses the station’s personal relationship with our listeners.”

Georgia McGuffie, Client Services Director at RadioWorks added: “We are thrilled to have Freederm back on the radio and to be sponsoring such a high profile show. We look forward to some great results for Freederm and achieving massive brand stand out in such a competitive market.”

Samantha Neal, Media Planning Manager at Bray Leino commented: “Partnerships like this allow brands to fully capitalise on the commercial potential of radio in a way that directly engages the listener through interaction with their favourite radio presenters and shows.”

Stuart Roberts, Freederm Brand Manager at Dendron concludes: “Kiss’s popular breakfast slot and youth appeal is the perfect vehicle for Freederm to engage with our target audience. This is a more sophisticated approach to reaching young people with our message about great skincare products which can simply make their lives better and gives them the confidence they need to embrace life.”

ENDS

For more information please contact Lucy Goodwin at Reputation Communications: 07961 452558 or email: lucy@reputationcommunications.com

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