Global and Barclaycard announce latest event as part of multi-year entertainment partnership

Feb 2021  RadioWorks Blog

Radio X Presents

Global have announced the latest instalment of their ongoing multi-year entertainment partnership with Barclaycard, which promises the best in entertainment to people at home.

Global and Barclaycard will deliver a multi-artist virtual gig starring Australian three-piece rock band, DMA’S and the award-winning singer-songwriters Jake Bugg and Tom Grennan.

Competition winners will have first-look exclusive access to Radio X Presents Jake Bugg, Tom Grennan and DMA’S with Barclaycard hosted by Radio X’s Toby Tarrant on Thursday 25th February. Highlights from the show plus interviews with the artists will be available exclusively on Global Player and Radio X social platforms from Sunday 28th February.

Radio X Presents Jake Bugg, Tom Grennan and DMA’S with Barclaycard is the fifth virtual event from Global and Barclaycard since the announcement of their entertainment partnership in May 2020. The event follows Radio X Presents Nothing But Thieves with Barclaycard which took place in November 2020 and the hugely successful TV show Best of Capital’s Jingle Bell Ball with Barclaycard which aired in December 2020.

Radio X Managing Editor, Matt Deverson said:

“We are so pleased to announce our second Radio X Presents gig with Barclaycard. Whilst live events are on hold, being able to bring live entertainment into the homes of music lovers is hugely rewarding. Jake Bugg, Tom Grennan and DMA’S form an incredible line-up and will undoubtedly put on a fantastic performance which we can’t wait to see.”

Barclaycard Head of Sponsorship, Dan Mathieson said:

“We’re delighted to be able to bring millions of people together for live events and are excited to reveal our latest collaboration. Despite challenging times, we are so pleased to provide Barclaycard customers and Radio X winners with music to enjoy while hopefully offering a brief moment of escapism too. For now, many of us are apart, but we all know wherever we are, music has a way of bringing us together.”


More News

As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.

For more industry news and views, visit


Sign up to the RadioWorks Newsletter and receive the latest radio and digital audio news, insights and trends, plus all-new sponsorship opportunities straight to your inbox.

Get in Touch

If you want to find out more about advertising on commercial radio stations or digital audio platforms in the UK or internationally – we can help!

Get in touch here and we’ll talk you through the process and deliver the best audio solution for you.



Call us to plan your campaign

0207 907 0670 / 01228 580 380

The RadioWorks Group