Performers revealed for Global Awards 2019 plus Pringles Super Bowl ad features a sad voice assistant

Feb 2019  Radio News

Global awards, mark ronson

Digital Audio story of the week

Pringles Super Bowl ad features a sad voice assistant longing to taste ‘flavour stacking’

Pringles returns to the Super Bowl, continuing with its ‘Flavor Stacking’ theme started last year with Bill Hader. This time, however, the ‘star’ is a sad Alexa-like device which yearns to have taste buds.

The Drum

Industry News stories

Performers revealed for Global Awards 2019

DJ and producer Mark Ronson, RnB singer Mabel, Little Mix, pianist Lang Lang, Blossoms and Anne-Marie are all confirmed to perform at the Global Awards on March 7th at London’s Eventim Apollo Hammersmith.

The event brings together Global’s radio stations including Capital, Heart, Classic FM, Smooth, Radio X, Capital XTRA, Gold and LBC to celebrate music, news and entertainment.

Radio Today

Young ARIAS awards now open for entries

The Young ARIAS, a new awards scheme celebrating radio and audio created by under 18s are now open for entries.

Both the BBC and commercial stations will begin promoting the awards from Monday encouraging school radio stations, podcasts, homemade audio projects, community and hospital radio contributors and DJs to enter their work.

Radio Today

Heinz and Dax release audio ads that encourage soup cravings when it is cold

Global has teamed up with Heinz to create a UK audio campaign for Kraft Heinz soup that is responsive to weather conditions.

The ads, delivered by digital audio advertising platform DAX, trigger in the weather such as cold, rain and snow to create personalised and relevant audio ads for each listener.

The Drum

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